Preference characteristics and influencing factors of students' consumption under the new media environment

DOI

10.2991/icemct-16.2016.288How to use a DOI?

Keywords

New media; Conspicuous consumption; Consumer preferences; Reference group.

Abstract

Consumer preferences student population although rarely affected family members, but from peers, friends, real friends on the network, virtual friends but profound changes affecting their existing consumer preferences. A network questionnaires and paper questionnaires combination of 274 college students conducted interviews and questionnaire, consumer preferences that may have characterized this group in the new media environment is analyzed. Survey shows that college students there are currently 90 post conspicuous consumption preferences, interaction influence consumer preferences and propensity fake consumer preferences. Combined with the impact of new media consumption patterns, analyzes the influencing factors in the new media environment groups, consumer preferences change students.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinxin Liu
PY  - 2016/04
DA  - 2016/04
TI  - Preference characteristics and influencing factors of students' consumption under the new media environment
BT  - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
PB  - Atlantis Press
SP  - 1370
EP  - 1372
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-16.2016.288
DO  - 10.2991/icemct-16.2016.288
ID  - Liu2016/04
ER  -