Research on Appeal of English Movie Title Translation based on Schema Theory

DOI

10.2991/icemct-17.2017.20How to use a DOI?

Keywords

Movie Title Translation; Scheme Theory; Adaption Theory

Abstract

This paper aims to analyze translation strategies under the guidance of Adaption Theory. We picked out 100 movies with more than one title from the angle of different schemas to conduct the questionnaire on the basis of Schema theory. to find correlations between schema and appeal of movie titles. Based on data, we reach a conclusion that traditional culture and strange exotic culture have a negative correlation with appeal while familiar exotic culture and popular culture have a positive correlation with appeal. Furthermore, genre reflecting and explication have positive correlations with appeal as well.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dongmei Zhou
PY  - 2017/05
DA  - 2017/05
TI  - Research on Appeal of English Movie Title Translation based on Schema Theory
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 90
EP  - 93
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.20
DO  - 10.2991/icemct-17.2017.20
ID  - Zhou2017/05
ER  -