Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)

Teaching reform and practice of brand management based on entrepreneurial orientation and PBL model

Authors
Li Wang
Corresponding Author
Li Wang
Available Online May 2017.
DOI
10.2991/icemct-17.2017.163How to use a DOI?
Keywords
entrepreneurial orientation; PBL model; brand management; teaching reform
Abstract

with the rapid development of China's social market economy, the brand is gradually showing its strong power, but also more and more reflected in all aspects of life, it is the soul of the enterprise, brand concept deeply rooted in the hearts of the people. As one of the most important courses in the college curriculum, brand management is very practical and comprehensive in social life. The entrepreneurial orientation and use of PBL teaching mode in the course of brand management, bring the new teaching model and brand management in curriculum teaching, through the course teaching reform and practice, cultivate brand management more talents for the society.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
978-94-6252-323-4
ISSN
2352-5398
DOI
10.2991/icemct-17.2017.163How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Li Wang
PY  - 2017/05
DA  - 2017/05
TI  - Teaching reform and practice of brand management based on entrepreneurial orientation and PBL model
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 766
EP  - 770
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.163
DO  - 10.2991/icemct-17.2017.163
ID  - Wang2017/05
ER  -