Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)

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The Study on Determinants of Consumer Continued Usage Intention of Web TV

Authors
Yu Liu
Corresponding Author
Yu Liu
Available Online May 2017.
DOI
10.2991/icemct-17.2017.293How to use a DOI?
Keywords
Web TV, Determinants, Consumer Continued Usage Intention
Abstract

This paper analyzes Web TV market condition. Based on this, it identifies the factors which influence the continued usage intention of Web TV. Finally, Provide recommendations for media companies and point out further research directions.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
10.2991/icemct-17.2017.293
ISSN
2352-5398
DOI
10.2991/icemct-17.2017.293How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yu Liu
PY  - 2017/05
DA  - 2017/05
TI  - The Study on Determinants of Consumer Continued Usage Intention of Web TV
BT  - Proceedings of the 2017 4th International Conference on Education, Management and Computing Technology (ICEMCT 2017)
PB  - Atlantis Press
SP  - 1360
EP  - 1366
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-17.2017.293
DO  - 10.2991/icemct-17.2017.293
ID  - Liu2017/05
ER  -