Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

Application of Digital Transformation in Pet Accessories Market

Authors
Yibing Yang1, , Ye Yuan2, *, , Chujun Zuo3,
1Master of Business, University of Queensland, Queensland, 4072, Australia
2College of Business, City University of Hong Kong, Hong Kong, 999077, China
3College of Business, University of Strathclyde, Glasgow, G1 1XQ, UK

These authors contributed equally.

*Corresponding author. Email: yyuan227-c@my.cityu.edu.hk
Corresponding Author
Ye Yuan
Available Online 1 July 2022.
DOI
10.2991/aebmr.k.220603.012How to use a DOI?
Keywords
Pet accessories; Digital transformation; Platform; Data analysis
Abstract

Pets as family members appear around more and more people, and pet accessories become more and more important. This article explains why the digital transformation of pet accessories will be accepted by more people. Firstly, several pet accessories in use or in concept and their combinations are introduced. Through the previous application of these pet accessories, the daily life and behavior of pets are monitored to help owners better understand their pets. The obtained Pet data can be analyzed and shared through the platform, so that more pet lovers can have a communication platform. Secondly, it analyzes the data of people’s spending on pet accessories. According to the data, it is estimated that Americans spend on pet accessories from 2008 to 2020. Through data analysis, it is concluded that people’s spending on pet accessories will continue to increase from 2020 to 2026. The pet accessories industry is still investable and profitable for commercial use, which shows the improvement of the competitiveness of the industry.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
1 July 2022
ISBN
978-94-6239-585-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.220603.012How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Yibing Yang
AU  - Ye Yuan
AU  - Chujun Zuo
PY  - 2022
DA  - 2022/07/01
TI  - Application of Digital Transformation in Pet Accessories Market
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 65
EP  - 69
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.012
DO  - 10.2991/aebmr.k.220603.012
ID  - Yang2022
ER  -