Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

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Financial and Strategies Analysis of Coca-Cola Company in the Period of COVID-19 Epidemic

Authors
Donger Fan1, †, Zhongming Tan2, †, Qingli Zheng3, *, †
1Donger Fan, Business School, Nanjing University of Aeronautics and Astronautics Jincheng College, Nanjing, 211156, China
2Zhongming Tan, International Business School, Hunan University of Technology and Business, Changsha, 410205, China
3Qingli Zheng, Economics and Management School, Chongqing Jiaotong University, Chongqing, 400074, China
†

These authors contributed equally

*Corresponding author. Email: 631901151810@mails.cqjtu.edu.cn
Corresponding Author
Qingli Zheng
Available Online 1 July 2022.
DOI
10.2991/aebmr.k.220603.162How to use a DOI?
Keywords
Strategy; Financial analysis; Ratio analysis; Advice; COVID-19
Abstract

Nowadays, some companies around the world are experiencing difficulties due to the impact of COVID-19. The main point of the essay is to analyse business activities in financial aspects, including strategies, financial and ratio analysis of Coca-Cola company during the COVID-19 epidemic, in order to provide a reference for other enterprises and relevant financial information for investors. In the research process, the essay analyses industry dynamics and firm strategies from the value chain, SWOT, analysis, genetic strategies and Porter’s Five Forces; analyze the financial situation from revenue, goodwill and common size financial statement; conducts ratio analysis on the profitability, liquidity, solvency and operational ability. In the discussion section, the essay evaluates the measures taken by Coca-Cola company during the epidemic and puts forward some advice. This article provides investors with financial information about Coca-Cola during the pandemic. Coca-Cola’s business activities during the epidemic period and advice were given to the company, which can be referred by other companies, especially beverage companies.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
1 July 2022
ISBN
10.2991/aebmr.k.220603.162
ISSN
2352-5428
DOI
10.2991/aebmr.k.220603.162How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Donger Fan
AU  - Zhongming Tan
AU  - Qingli Zheng
PY  - 2022
DA  - 2022/07/01
TI  - Financial and Strategies Analysis of Coca-Cola Company in the Period of COVID-19 Epidemic
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 985
EP  - 997
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.162
DO  - 10.2991/aebmr.k.220603.162
ID  - Fan2022
ER  -