Analysis on the Business Transformation for Bulgari Hotel Beijing under COVID-19

DOI

10.2991/aebmr.k.220603.179How to use a DOI?

Keywords

Hotel; SWOT; Organizational Leadership; Covid-19; Strategy development

Abstract

At the end of 2019, the spread of Corona Virus around the world caused the shutdown and economic losses of many industries, especially for Hotel industry due the low mobility of population. This paper studies the COVID-19 epidemic development strategy of Bulgari Hotel Beijing based on SWOT, and it identifies the internal environment of Bulgari epidemic strategy reform as well as the role of organizational leadership and strategy development, aiming to provide more hotels with solutions to cope with the side effects of the overall economic sinking of the market in the context of COVID-19. In the analysis of the profit model transformation of the case hotel, it is found that Bulgari Hotel Beijing needs to carry out a positive transformation on catering business and choose a practical model to deal with the high turnover rate.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Zhuohe Duan
PY  - 2022
DA  - 2022/07/01
TI  - Analysis on the Business Transformation for Bulgari Hotel Beijing under COVID-19
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 1111
EP  - 1115
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.179
DO  - 10.2991/aebmr.k.220603.179
ID  - Duan2022
ER  -