Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

Chinese Blind Box Market Needs Regulating

Authors
Lige Fu1, , Zheyu Zhao2, *,
1Eli Broad College of Business, Michigan State University, East Lansing, 48824, United State
2College of Business, Missouri State University, Springfield MO, 65897, United State

These authors contributed equally

*Corresponding author. Email: zheyu23293@live.missouristate.edu
Corresponding Author
Zheyu Zhao
Available Online 1 July 2022.
DOI
10.2991/aebmr.k.220603.077How to use a DOI?
Keywords
Blind box; Market supervision; Generation-Z; Consumer View
Abstract

China’s rapidly developing economy and the sound Internet era have had an integral influence on the prosperity and rise of the blind box industry. This paper focuses on the lack of market regulation and the corresponding adjustments that need to be made in the context of the era of blind box emergence. The blind box market has expanded exponentially since 2015 and is expected to reach 30 billion by 2024. Not only are blind boxes widely accepted in China, but the consumer base is also diverse. Pop Mart, the hottest blind box toy company, has also made huge profits in the past few years. However, the lack of regulation in the blind box market has become a widespread phenomenon, with most blind box companies facing thousands of unresolved complaints on consumer websites, as well as the existence of some blind boxes that go against ethics. In this regard, the market should be clear regulatory requirements, the government should improve supervision, set a red line for the blind box market.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
1 July 2022
ISBN
10.2991/aebmr.k.220603.077
ISSN
2352-5428
DOI
10.2991/aebmr.k.220603.077How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Lige Fu
AU  - Zheyu Zhao
PY  - 2022
DA  - 2022/07/01
TI  - Chinese Blind Box Market Needs Regulating
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 478
EP  - 484
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.077
DO  - 10.2991/aebmr.k.220603.077
ID  - Fu2022
ER  -