Quantification of the Brand Effect of Service Sector on Internal Employee Retention

DOI

10.2991/aebmr.k.220603.027How to use a DOI?

Keywords

Brand information; Internal marketing; Service sector; Employee retention

Abstract

The brand plays a significant role and influence on the internal operating environment of service-oriented enterprises. Employees’ awareness of brand information can form a self-dissemination phenomenon, which is very important for companies to promote internal marketing smoothly and enhance retention rates. However, in evaluating brand equity, the recognition of brand information by service industry employees is rarely mentioned because it is difficult to quantify. This study successfully solved the above problems and put forward relevant suggestions for reference in follow-up research.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Kuo-Yan Wang
AU  - Jing Yu
AU  - Chia-Yang Ning
PY  - 2022
DA  - 2022/07/01
TI  - Quantification of the Brand Effect of Service Sector on Internal Employee Retention
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 155
EP  - 158
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.027
DO  - 10.2991/aebmr.k.220603.027
ID  - Wang2022
ER  -