Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

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Business Analysis of YH Entertainment

The Development Prospect of Virtual Idol

Authors
Yu Cai1, †, Yongxing He2, *, †, Zijian Xu3, †
1School of Finance, University College Dublin, Dublin, 999014, Ireland
2School of Finance, Beijing Normal University- Hong Kong Baptist University United International College, Zhuhai, 519000, China
3Economics and Management School, Wuhan University, Wuhan, 430000, China
†

These authors contributed equally.

*Corresponding author, Email: P930024072@mail.uic.edu.cn
Corresponding Author
Yongxing He
Available Online 1 July 2022.
DOI
10.2991/aebmr.k.220603.107How to use a DOI?
Keywords
YH entertainment; Virtual Idol; Entertainment Industry
Abstract

YH Entertainment is a leading company in China’s entertainment industry. Looking back on its development in the idol business, YH Entertainment has achieved a wide range of achievements and has its own exclusive way of cultivating idols. It also launched a virtual idol group in December 2020., which is also relatively new in the entertainment industry. The purpose of this research is whether virtual idols can gain a place in the traditional entertainment industry. The research employs SWOT and PEST analysis and analyzes the company’s financial data. The research results show the characteristics of virtual idol business with low risk and high growth compared with traditional business are obtained. These results show that the virtual idol business is worthy of further development by the YH Entertainment, showing a different perspective for investors.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
1 July 2022
ISBN
10.2991/aebmr.k.220603.107
ISSN
2352-5428
DOI
10.2991/aebmr.k.220603.107How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Yu Cai
AU  - Yongxing He
AU  - Zijian Xu
PY  - 2022
DA  - 2022/07/01
TI  - Business Analysis of YH Entertainment
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 673
EP  - 678
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.107
DO  - 10.2991/aebmr.k.220603.107
ID  - Cai2022
ER  -