Exploring the Future Value of Starbucks

DOI

10.2991/aebmr.k.220603.129How to use a DOI?

Keywords

Starbucks; SWOT analyst; DCF model

Abstract

Starbucks is an international coffee company, and this article mainly evaluates the market value of Starbucks and gives investors some reasonable advice. In this article, Starbucks is mainly introduced to the company, SWOT analysis and value analysis, and in the value analysis, Starbucks fundamental analysis and DCF model are mainly used to calculate the valuation. Through fundamental analysis, it is found that Starbucks’ profitability has declined due to the impact of the epidemic, but it is gradually recovering. Due to the industrial nature of Starbucks, the enterprise has good liquidity, high inventory turnover, and stable current ratio and quick ratio.And through the analysis of valuation, it was found that the market value of Starbucks was undervalued, and now that the actual value of Starbucks is higher than the market price, investors should buy stocks to make a profit.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xiaoyu Liu
PY  - 2022
DA  - 2022/07/01
TI  - Exploring the Future Value of Starbucks
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 793
EP  - 800
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.129
DO  - 10.2991/aebmr.k.220603.129
ID  - Liu2022
ER  -