An Analysis of Anta’s Key Success Factor
Authors
Zhennan Wang1, *
1Zhennan Wang, Cooperative School of International Education, Tianjin University of Commerce, Tianjin, 300400, China
*Corresponding author. Email: 1033065035@qq.com.
Corresponding Author
Zhennan Wang
Available Online 1 July 2022.
- DOI
- 10.2991/aebmr.k.220603.171How to use a DOI?
- Keywords
- Internal factors; External factors; Marketing strategy; Developing direction; Financial analysis
- Abstract
This study mainly analyzes the reasons for Anta’s success from internal and external factors, and analyzes Anta’s financial situation. This paper comprehensively studies the reasons for Anta’s success, and points out the possible hidden dangers of Anta’s development. Dig out why Anta become the NO.3 sports brand in the world just after Nike and Adidas. And shows the importance of right strategy and good external environment for a company.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Zhennan Wang PY - 2022 DA - 2022/07/01 TI - An Analysis of Anta’s Key Success Factor BT - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) PB - Atlantis Press SP - 1055 EP - 1060 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220603.171 DO - 10.2991/aebmr.k.220603.171 ID - Wang2022 ER -