An Analysis of Strategic Alliance

Evidence from Renault Nissan Group and Diamler AG

DOI

10.2991/aebmr.k.220603.049How to use a DOI?

Keywords

Renault Nissan Group and Daimler; alliance

Abstract

Renault Nissan Group and Daimler formed a strategic alliance in April 2010, which had become the third largest automobile group in the world. They announced joint effort in research and development and production of small cars, engines and trucks. But then the CEO of Daimler Zetsche retired in 2019. After Kang LinSong came to power, he said he would not update the cooperation projects. Renault and Nissan also sold Daimler shares in 2021. Through research, we can draw the following reasons for the failure of the alliance: fail to obtain the expected return leads to the failure of the strategic alliance, changes in the management of both sides of the strategic alliance and changes of strategic objectives among alliance enterprises. Furthermore, we can learn that through selecting of the companies carefully, realizing the resource complementarity of alliance enterprises, learning from each other in the alliance, selecting the appropriate alliance structure can we avoid failure to some extent.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yiru Wang
PY  - 2022
DA  - 2022/07/01
TI  - An Analysis of Strategic Alliance
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 299
EP  - 303
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.049
DO  - 10.2991/aebmr.k.220603.049
ID  - Wang2022
ER  -