Research on the Development Path of Inclusive Wealth Management of Commercial Banks

DOI

10.2991/aebmr.k.220603.025How to use a DOI?

Keywords

Wealth management; Inclusive finance; Banking services

Abstract

With the promotion of common prosperity in China, wealth management is gradually developing towards the market of middle and low income groups. Commercial banks are facing new opportunities and challenges. Thus, it is worth thinking seriously how to promote commercial banks to discover market potential, accelerate product innovation and development, and improve their own service ability of wealth management inclusive business development.

Firstly, this paper uses PEST to analyze the macro environment faced by commercial banks in wealth management business inclusive process, and then explores market opportunities and product promotion methods by analyzing the problems. Finally, this paper puts forward some suggestions for these problems.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Haixi Zeng
PY  - 2022
DA  - 2022/07/01
TI  - Research on the Development Path of Inclusive Wealth Management of Commercial Banks
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 142
EP  - 146
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.025
DO  - 10.2991/aebmr.k.220603.025
ID  - Zeng2022
ER  -