Development of Shanghai Hotel Industry after the Epidemic and Suggestions
- DOI
- 10.2991/aebmr.k.220603.206How to use a DOI?
- Keywords
- Pandemic; Shanghai; Hotels; Human Resources
- Abstract
In the first half of 2020, almost every industry in China suffered from the epidemic. As a result of the epidemic, real economy industries worldwide have been seriously affected. Among these industries, the hotel industry has been the first to be appointed. As Shanghai is the economic center of China, and both the tourism and financial industries are very developed, thus in order to welcome these tourists and scholars, Shanghai has one of the most developed hotel industries in China. This paper, through a method of the case study of China Hotel Industry Development Report 2021 and statistic of RevPAR, will analyze the hotel industry in Shanghai and their development under the epidemic and make recommendations. After analyzing the hotel industry in Shanghai before and after the epidemic, the paper finds that the hotel industry in many Chinese cities, including Shanghai, has been hit by the outbreak of the epidemic and has not responded aggressively. From internal strategies, hotels should improve its day-to-day operations, as well as the profitability of its staff. From external publicity, we give suggestions from marketing sections. From the policy support, we suggest the government should come up with policies and benefits that are conducive to the development of the industry as a whole.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Guanrui Li PY - 2022 DA - 2022/07/01 TI - Development of Shanghai Hotel Industry after the Epidemic and Suggestions BT - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) PB - Atlantis Press SP - 1268 EP - 1271 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220603.206 DO - 10.2991/aebmr.k.220603.206 ID - Li2022 ER -