Development Trends and Strategies of TV Media in the Digital Age
Authors
Pengcheng Zhang
Corresponding Author
Pengcheng Zhang
Available Online August 2015.
- DOI
- 10.2991/icemet-15.2015.34How to use a DOI?
- Keywords
- digital age; TV media; development trends; development strategy
- Abstract
With the rise of new media technology, television audiences not only are being lost at an alarming rate, but also tend to be aging. At the macro requirements of the digital age, how to innovate, how to attract audiences and how to really get to market to form a complete industrial chain is the biggest problem of TV media. According to the author’s work and learning experiences, this paper first analyzed the development trend of TV media in the digital age and then put forward a set of strategic system for TV media complex development.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Pengcheng Zhang PY - 2015/08 DA - 2015/08 TI - Development Trends and Strategies of TV Media in the Digital Age BT - Proceedings of the 2015 International Conference on Economy, Management and Education Technology PB - Atlantis Press SP - 151 EP - 154 SN - 2352-5398 UR - https://doi.org/10.2991/icemet-15.2015.34 DO - 10.2991/icemet-15.2015.34 ID - Zhang2015/08 ER -