Proceedings of the 2015 International Conference on Economy, Management and Education Technology

<Previous Article In Volume
Next Article In Volume>

Research on Micro-marketing Communication of Organic Tea

Authors
Luxing Liu, Shengyi Wu
Corresponding Author
Luxing Liu
Available Online August 2015.
DOI
10.2991/icemet-15.2015.38How to use a DOI?
Keywords
organic tea; marketing communication; micro-marketing communication
Abstract

Based on the recent marketing communications of organic tea, the paper analyzes the problems and selling effect, for exploring some new ways in this field. The paper analyzes marketing communication from two aspects, consumers and products. Based on the factors, the paper establishes a characteristic marketing mode, micro-marketing communication to promote the sales volume and market share.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2015 International Conference on Economy, Management and Education Technology
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2015
ISBN
10.2991/icemet-15.2015.38
ISSN
2352-5398
DOI
10.2991/icemet-15.2015.38How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Luxing Liu
AU  - Shengyi Wu
PY  - 2015/08
DA  - 2015/08
TI  - Research on Micro-marketing Communication of Organic Tea
BT  - Proceedings of the 2015 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 169
EP  - 172
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-15.2015.38
DO  - 10.2991/icemet-15.2015.38
ID  - Liu2015/08
ER  -