Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025)

Corporate Digitization Degree and Substantive Green Innovation: The Moderating Role of Media Attention

Authors
Baoping Liu1, *, Jiaxing Li1
1School of Economics, Management and Law, University of South China, Hengyang, 421001, Hunan, China
*Corresponding author. Email: L820527909@163.com
Corresponding Author
Baoping Liu
Available Online 13 March 2026.
DOI
10.2991/978-94-6239-602-9_10How to use a DOI?
Keywords
degree of digitization; substantive green innovation; innovative resource inputs; media attention
Abstract

This study focuses on the impact of digitization level on firms’ substantive green innovation capability, using data from Chinese A-share listed companies from 2013 to 2023. The results show that firms’ digitization level has a significant impact on substantive green innovation, and this finding remains valid after robustness and endogeneity tests. These findings provide new perspectives for understanding how digitization empowers firms’ green innovation and reveal the important role of media in this process.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
13 March 2026
ISBN
978-94-6239-602-9
ISSN
2352-5428
DOI
10.2991/978-94-6239-602-9_10How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Baoping Liu
AU  - Jiaxing Li
PY  - 2026
DA  - 2026/03/13
TI  - Corporate Digitization Degree and Substantive Green Innovation: The Moderating Role of Media Attention
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025)
PB  - Atlantis Press
SP  - 93
EP  - 103
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-602-9_10
DO  - 10.2991/978-94-6239-602-9_10
ID  - Liu2026
ER  -