Influence of Students’ Perceived Ease of Use, Perceived Usefulness and Time Spent Towards Students’ Continuance Intention Using MOOC Among Public University Students

DOI

10.2991/icems-17.2018.50How to use a DOI?

Keywords

MOOC, Continuance Intention, Higher Education

Abstract

With the development of technology and internet, more and more public universities in Malaysia has put in their efforts and investment in MOOC. The benefits of MOOC cannot be maximized, as there is high enrolment but low courses completion rate. The aim of this paper is to explore the influence perceived usefulness, perceived ease of use and time spent towards MOOC continuance intention among Higher Education students. Data from 447 students in Malaysian Public Universities was collected and multiple regression approach was adopted. The results revealed that perceived usefulness and perceived ease of use have a strong significant correlation with MOOC continuance intention while time spent has no significant correlation with MOOC continuance intention. The findings provide insights to MOOC providers in planning improved continuance intention towards using MOOCs.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Aisha Aminu Daneji Mas Nida Md. Khambari
AU  - Ahmad Fauzi Mohd Ayub
AU  - Wan Marzuki Wan Jaafar
PY  - 2017/10
DA  - 2017/10
TI  - Influence of Students’ Perceived Ease of Use, Perceived Usefulness and Time Spent Towards Students’ Continuance Intention Using MOOC Among Public University Students
BT  - Proceedings of the International Conference on Education in Muslim Society (ICEMS 2017)
PB  - Atlantis Press
SP  - 264
EP  - 268
SN  - 2352-5398
UR  - https://doi.org/10.2991/icems-17.2018.50
DO  - 10.2991/icems-17.2018.50
ID  - AminuDanejiMasNidaMd.Khambari2017/10
ER  -