Proceedings of the 2017 2nd International Conference on Education, Management Science and Economics (ICEMSE 2017)

Chinese Customers' Sensory Evaluation between Chinese Wine and Foreign Wine

Authors
Xiang Li, Yujun Liu, Xinyue Zhu, Keith Walley, Siyao Wang, Yukun Li
Corresponding Author
Xiang Li
Available Online December 2017.
DOI
https://doi.org/10.2991/icemse-17.2017.47How to use a DOI?
Keywords
Chinese wine, foreign wine, Chinese consumers, Color-aroma, taste
Abstract
Except for the Wine's brands, price, promotion, Customers have different sensory evaluation towards to the Chinese Wine and Foreign wine, which can affect the customers' purchasing decisions. The survey about the consumer's preferences toward the Chinese Wine and foreign wine is implemented. Especially, the important level and customer's satisfaction level about the colour, aroma and taste of wine are analyzed with the customers' preference.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Xiang Li
AU  - Yujun Liu
AU  - Xinyue Zhu
AU  - Keith Walley
AU  - Siyao Wang
AU  - Yukun Li
PY  - 2017/12
DA  - 2017/12
TI  - Chinese Customers' Sensory Evaluation between Chinese Wine and Foreign Wine
BT  - Proceedings of the 2017 2nd International Conference on Education, Management Science and Economics (ICEMSE 2017)
PB  - Atlantis Press
SP  - 191
EP  - 193
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemse-17.2017.47
DO  - https://doi.org/10.2991/icemse-17.2017.47
ID  - Li2017/12
ER  -