Chinese Customers' Sensory Evaluation between Chinese Wine and Foreign Wine
Authors
Xiang Li, Yujun Liu, Xinyue Zhu, Keith Walley, Siyao Wang, Yukun Li
Corresponding Author
Xiang Li
Available Online December 2017.
- DOI
- 10.2991/icemse-17.2017.47How to use a DOI?
- Keywords
- Chinese wine, foreign wine, Chinese consumers, Color-aroma, taste
- Abstract
Except for the Wine's brands, price, promotion, Customers have different sensory evaluation towards to the Chinese Wine and Foreign wine, which can affect the customers' purchasing decisions. The survey about the consumer's preferences toward the Chinese Wine and foreign wine is implemented. Especially, the important level and customer's satisfaction level about the colour, aroma and taste of wine are analyzed with the customers' preference.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiang Li AU - Yujun Liu AU - Xinyue Zhu AU - Keith Walley AU - Siyao Wang AU - Yukun Li PY - 2017/12 DA - 2017/12 TI - Chinese Customers' Sensory Evaluation between Chinese Wine and Foreign Wine BT - Proceedings of the 2017 2nd International Conference on Education, Management Science and Economics (ICEMSE 2017) PB - Atlantis Press SP - 191 EP - 193 SN - 2352-5428 UR - https://doi.org/10.2991/icemse-17.2017.47 DO - 10.2991/icemse-17.2017.47 ID - Li2017/12 ER -