Research on Life Insurance Marketing Model of Guizhou Province under the Trend of Internet Finance

DOI

10.2991/icemse-17.2017.88How to use a DOI?

Keywords

Internet finance, Guizhou Province, Internet life Insurance marketing, deep integration

Abstract

Since the reform and opening-up, The development of insurance industry of our country is very rapid, and keep good situation and development foreground. Guizhou Province as a representative of China's underdeveloped regions, the depth of insurance and the density of insurance has a big gap with the developed provinces. With the rapid development of Internet technology, internet finance brings opportunities and challenges to the traditional financial industry. By studying the marketing mode of life insurance in Guizhou province in the era of internet finance, this paper puts forward the new marketing means to reduce the impact of internet finance on insurance industry, improve the way of life insurance marketing and promote the deep integration of insurance and Internet.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xin He
AU  - Hongmei Zhang
PY  - 2017/12
DA  - 2017/12
TI  - Research on Life Insurance Marketing Model of Guizhou Province under the Trend of Internet Finance
BT  - Proceedings of the 2017 2nd International Conference on Education, Management Science and Economics (ICEMSE 2017)
PB  - Atlantis Press
SP  - 356
EP  - 359
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemse-17.2017.88
DO  - 10.2991/icemse-17.2017.88
ID  - He2017/12
ER  -