Research on Life Insurance Marketing Model of Guizhou Province under the Trend of Internet Finance
Xin He, Hongmei Zhang
Available Online December 2017.
- https://doi.org/10.2991/icemse-17.2017.88How to use a DOI?
- Internet finance, Guizhou Province, Internet life Insurance marketing, deep integration
- Since the reform and opening-up, The development of insurance industry of our country is very rapid, and keep good situation and development foreground. Guizhou Province as a representative of China's underdeveloped regions, the depth of insurance and the density of insurance has a big gap with the developed provinces. With the rapid development of Internet technology, internet finance brings opportunities and challenges to the traditional financial industry. By studying the marketing mode of life insurance in Guizhou province in the era of internet finance, this paper puts forward the new marketing means to reduce the impact of internet finance on insurance industry, improve the way of life insurance marketing and promote the deep integration of insurance and Internet.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xin He AU - Hongmei Zhang PY - 2017/12 DA - 2017/12 TI - Research on Life Insurance Marketing Model of Guizhou Province under the Trend of Internet Finance BT - Proceedings of the 2017 2nd International Conference on Education, Management Science and Economics (ICEMSE 2017) PB - Atlantis Press SP - 356 EP - 359 SN - 2352-5428 UR - https://doi.org/10.2991/icemse-17.2017.88 DO - https://doi.org/10.2991/icemse-17.2017.88 ID - He2017/12 ER -