Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019)

Research on Market Demand of Solid Wood Furniture Based on Internet Survey

Authors
Shiyan Wu, Yi Feng
Corresponding Author
Yi Feng
Available Online September 2019.
DOI
10.2991/icemse-19.2019.9How to use a DOI?
Keywords
market survey, solid wood furniture, consumption cognition, consumption intention
Abstract

From the perspective of consumers' behavioral characteristics and their consumption habits, this paper conducts surveys from multiple dimensions to carry out market research on consumers' cognition and purchase intention of solid wood furniture. Through the analysis and processing of the survey results, it is found that consumers prefer pure and fresh Nordic style in terms of the style of solid wood furniture and prefer plain wood color in terms of color. They have higher requirements on the function, comfort, and beauty of solid wood furniture. Through the analysis of the survey results, the paper puts forward some suggestions for the development of solid wood furniture for enterprises and manufacturers.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-796-6
ISSN
2352-5428
DOI
10.2991/icemse-19.2019.9How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Shiyan Wu
AU  - Yi Feng
PY  - 2019/09
DA  - 2019/09
TI  - Research on Market Demand of Solid Wood Furniture Based on Internet Survey
BT  - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics  (ICEMSE 2019)
PB  - Atlantis Press
SP  - 45
EP  - 49
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemse-19.2019.9
DO  - 10.2991/icemse-19.2019.9
ID  - Wu2019/09
ER  -