Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019)

Research on Optimization of Mausoleum Ruins Tourist Attractions Based on IPA Method —Taking Western Royal Tombs of the Qing Dynasty as an Example

Authors
Siwen Zhou
Corresponding Author
Siwen Zhou
Available Online September 2019.
DOI
10.2991/icemse-19.2019.12How to use a DOI?
Keywords
IPA Analysis Method, Mausoleum Site, Western Royal Tombs of the Qing Dynasty, Optimization Plan, service facilities, Scenic spots
Abstract

The purpose of this study is to find out the existing problems in the mausoleum sites, scenic spots, the level of tourists' satisfaction, and put forward the optimal research plan according to the existing problems. The approach’s basic data are obtained through questionnaires. Likert method is used to design the performance and importance scale, and it was put in the Western Royal Tombs of the Qing Dynasty. Importance-performance Analysis (IPA) is applied to analyze the data based on 187 questionnaires. The results indicate that the most unsatisfied and important factors are as follows: the traffic in the scenic area, the service facilities in the scenic area and the interpretation level of the interpreters. Scenic spot managers need to take immediate measures to improve the factors high lightened above to satisfy the tourists. Originality and creatively are the analysis on the method of importance and performance to find out the optimization research of mausoleum scenic spot.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
10.2991/icemse-19.2019.12
ISSN
2352-5428
DOI
10.2991/icemse-19.2019.12How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Siwen Zhou
PY  - 2019/09
DA  - 2019/09
TI  - Research on Optimization of Mausoleum Ruins Tourist Attractions Based on IPA Method —Taking Western Royal Tombs of the Qing Dynasty as an Example
BT  - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics  (ICEMSE 2019)
PB  - Atlantis Press
SP  - 56
EP  - 59
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemse-19.2019.12
DO  - 10.2991/icemse-19.2019.12
ID  - Zhou2019/09
ER  -