Research on the Characteristics of Platform Business Incubation Unicorn in the Background of Platform Economy
- DOI
- 10.2991/icemse-19.2019.82How to use a DOI?
- Keywords
- Platform economy, platform enterprise, unicorn enterprise, PEST analysis
- Abstract
With the rapid development of the platform economy, platform enterprises are considered to be the most likely field to incubate unicorns in the future. In order to study the influencing factors of platform enterprises incubating unicorns under the background of the platform economy, this paper analyzes the characteristics of platform enterprises, the environmental influencing factors of platform enterprises incubating unicorns, and the entrepreneurial characteristics of unicorns by means of literature research, deduction and induction, and PEST environmental factor analysis. The research results show that the platform enterprises in the platform economy have the characteristics of cross-network externality, multi-customer, open sharing, unique value, price asymmetry, complexity, demand complementarity and dependence. Platform business incubating unicorns is not only a combination of political, economic, social and technological environments but also related to the high academic background, innovation and entrepreneurship of business leaders. In order to promote the better development of platform enterprises and the emergence of unicorn enterprises, we have proposed management strategies and suggestions from four aspects: business environment, social atmosphere, innovation and entrepreneurship training and establishment of credit system.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Pei Ji AU - Guiqing Li PY - 2019/09 DA - 2019/09 TI - Research on the Characteristics of Platform Business Incubation Unicorn in the Background of Platform Economy BT - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019) PB - Atlantis Press SP - 354 EP - 357 SN - 2352-5428 UR - https://doi.org/10.2991/icemse-19.2019.82 DO - 10.2991/icemse-19.2019.82 ID - Ji2019/09 ER -