Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019)

Industry Integration Helps Market Expansion of Guizhou Liquor Industry

Authors
Wei Dong, Heping Xu
Corresponding Author
Wei Dong
Available Online September 2019.
DOI
10.2991/icemse-19.2019.132How to use a DOI?
Keywords
industrial integration, liquor industry, market expansion, Guizhou liquor
Abstract

China's liquor industry has entered a period of deep adjustment and faces the dilemma of reopening the market. Guizhou, as a major province in liquor production, is representative in the study of liquor market expansion. In order to study how to develop the market of Guizhou liquor, this paper uses the date of Guizhou liquor industry in 2017 to quantitatively analyze the development status of Guizhou liquor industry. The paper summarizes the problems existing in the market expansion, and put forward countermeasures based on the theory of industrial integration. For Guizhou, it is suggested to strengthen the integration between liquor industry and the Internet, tourism, culture and exhibition industry, so as to open up channels for liquor sales and promote the stable development of liquor industry.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
10.2991/icemse-19.2019.132
ISSN
2352-5428
DOI
10.2991/icemse-19.2019.132How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wei Dong
AU  - Heping Xu
PY  - 2019/09
DA  - 2019/09
TI  - Industry Integration Helps Market Expansion of Guizhou Liquor Industry
BT  - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics  (ICEMSE 2019)
PB  - Atlantis Press
SP  - 572
EP  - 575
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemse-19.2019.132
DO  - 10.2991/icemse-19.2019.132
ID  - Dong2019/09
ER  -