Expedience of Investing in the Intellectual Potential of an Enterprise Using the Example of PJSC Gazprom

DOI

10.2991/aebmr.k.200509.059How to use a DOI?

Keywords

intellectual potential, R&D, competitiveness, investments, econometric modeling, PJSC Gazprom

Abstract

One of the most important enterprise resources, ensuring its competitive advantage in the Russian and international markets, is its personnel with their knowledge, skills, smart ideas, effectively developing innovative projects and implementing them. Professionals are able to significantly increase the value and income of the company, raise its position. Therefore, the need to invest in the intellectual potential of the company is relevant. To study this issue, a regression analysis and an econometric modeling of the company’s competitiveness were carried out through the dependence of its profit on some parameters characterizing the intellectual potential of the enterprise, using the example of Gazprom Corporation. The Eviews10 application package was used. To that end, the works of Russian and foreign scientists were studied, the statistical data of the Annual reports on the activities of PJSC Gazprom for 2000-2018 were used. As a result of the study, it was found that the intellectual potential of the enterprise increases the value of the organization and its competitiveness. The resulting econometric model provides an opportunity to forecast in the short term. The WEF data in Davos for 2017-2019 indicate that Russia ranks 43rd in the global competitiveness rating and 25th in terms of innovation activity. Russia has a chance to get into the Top 10 in terms of innovation development, however, this will require significant cash injections and high-quality human capital.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nina Baranova
AU  - Daria Loginova
PY  - 2020
DA  - 2020/05/12
TI  - Expedience of Investing in the Intellectual Potential of an Enterprise Using the Example of PJSC Gazprom
BT  - Proceedings of the International Conference on Economics, Management and Technologies 2020 (ICEMT 2020)
PB  - Atlantis Press
SP  - 332
EP  - 337
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200509.059
DO  - 10.2991/aebmr.k.200509.059
ID  - Baranova2020
ER  -