Marketing Tools as a Way to Promote Tourism Destination
- 10.2991/aebmr.k.200509.107How to use a DOI?
- tourism, destinations, marketing of tourism destinations, attractiveness, the attraction of destinations, marketing tool
The United Nations World Tourism Organization (UNWTOO) gives priority to a tourism destination as a key object in the process of tourism product formation . A tourism destination – is a territory that attracts tourists with its natural, infrastructural, sporting recreational and etc. capacity with the aim of holding tourism activities in here further. Complex tourism destinations consist of tourism attractions, infrastructure and accompanying services. Currently, there are a lot of tourism destinations around the world, but not each can boast of its difference and creativity in the promotion of its tourist product. In relation to that each territory is becoming interchangeable and exhaustible, resulting in a reduction in tourist arrivals. To prevent that, it is necessary to apply marketing techniques as a tool for attracting tourism flows.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - S.A. Esipova AU - O.V. Gokova PY - 2020 DA - 2020/05/12 TI - Marketing Tools as a Way to Promote Tourism Destination BT - Proceedings of the International Conference on Economics, Management and Technologies 2020 (ICEMT 2020) PB - Atlantis Press SP - 602 EP - 605 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200509.107 DO - 10.2991/aebmr.k.200509.107 ID - Esipova2020 ER -