Marketing Tools as a Way to Promote Tourism Destination

DOI

10.2991/aebmr.k.200509.107How to use a DOI?

Keywords

tourism, destinations, marketing of tourism destinations, attractiveness, the attraction of destinations, marketing tool

Abstract

The United Nations World Tourism Organization (UNWTOO) gives priority to a tourism destination as a key object in the process of tourism product formation [1]. A tourism destination – is a territory that attracts tourists with its natural, infrastructural, sporting recreational and etc. capacity with the aim of holding tourism activities in here further. Complex tourism destinations consist of tourism attractions, infrastructure and accompanying services. Currently, there are a lot of tourism destinations around the world, but not each can boast of its difference and creativity in the promotion of its tourist product. In relation to that each territory is becoming interchangeable and exhaustible, resulting in a reduction in tourist arrivals. To prevent that, it is necessary to apply marketing techniques as a tool for attracting tourism flows.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - S.A. Esipova
AU  - O.V. Gokova
PY  - 2020
DA  - 2020/05/12
TI  - Marketing Tools as a Way to Promote Tourism Destination
BT  - Proceedings of the International Conference on Economics, Management and Technologies 2020 (ICEMT 2020)
PB  - Atlantis Press
SP  - 602
EP  - 605
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200509.107
DO  - 10.2991/aebmr.k.200509.107
ID  - Esipova2020
ER  -