Marketing Strategies in the Formation of Tourism Clusters

DOI

10.2991/aebmr.k.200509.105How to use a DOI?

Keywords

marketing strategies, tourism marketing, cluster policy, investment potential, tourism clusters

Abstract

The article makes a case for using marketing strategies in the practice if the functioning of the tourism industry and also for its applications in the cluster policy of the regional government. Currently, in the modern economy, clusters are becoming an important source of leverage at regional economic development. The relationship between tourism industry marketing and cluster initiatives allows the increasing efficiency of this sphere in market conditions. Marketing strategies make it possible to assess the competitiveness of the region and the market potential of the tourism industry for the formation and development of clusters.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A.M. Kiseleva
AU  - O.V. Gokova
PY  - 2020
DA  - 2020/05/12
TI  - Marketing Strategies in the Formation of Tourism Clusters
BT  - Proceedings of the International Conference on Economics, Management and Technologies 2020 (ICEMT 2020)
PB  - Atlantis Press
SP  - 592
EP  - 597
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200509.105
DO  - 10.2991/aebmr.k.200509.105
ID  - Kiseleva2020
ER  -