Features of Formation of Marketing Relations of Non-Profit Organizations in Modern Conditions
E.S. Akopova, N.V. Przhedetskaya, V.V. Sheveleva, A.T. Giyasov
Available Online 12 May 2020.
- 10.2991/aebmr.k.200509.028How to use a DOI?
- health care, marketing of medical organizations, medical services, private and public health organizations, market segmentation, marketing mix, medical services
Health care is one of the key areas of the national economy, which largely determines the standard of living of the population. In modern Russia, in the context of large-scale transformational market processes, this sphere is the subject of serious changes associated with emergencies and the intensive development of private medical organizations, on the one hand, and a review of the fundamentals of the functioning of public health organizations, on the other. In this case, very significant contradictions arise in this area, which will be investigated in this article.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - E.S. Akopova AU - N.V. Przhedetskaya AU - V.V. Sheveleva AU - A.T. Giyasov PY - 2020 DA - 2020/05/12 TI - Features of Formation of Marketing Relations of Non-Profit Organizations in Modern Conditions BT - Proceedings of the International Conference on Economics, Management and Technologies 2020 (ICEMT 2020) PB - Atlantis Press SP - 150 EP - 154 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200509.028 DO - 10.2991/aebmr.k.200509.028 ID - Akopova2020 ER -