Proceedings of the 2ND International Conference on Educational Management and Technology (ICEMT 2023)

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Implementation of Customer Relationship Management (CRM) in Branding Development of Integrated Islamic Education Institutions

Authors
Warapark Maitreephun1, *, Desi Eri Kusumaningrum2, Bambang Budi Wiyono2, Teguh Triwiyanto2, Dandy Bayu Firdaus2, Sasi Maulina2, Erika Mei Budiarti3, Suwandi3
1Educational Administration, Prince of Songkla University, Pattani Campus, Hat Yai, 94000, Thailand
2Department of Educational Administration, State University of Malang, Malang, 65145, Indonesia
3Islamic Education Management Study Program, Universitas Hasyim Asy’ari, Jombang, 61471, Indonesia
*Corresponding author. Email: warapark.m@psu.ac.th
Corresponding Author
Warapark Maitreephun
Available Online 14 December 2023.
DOI
10.2991/978-2-38476-156-2_24How to use a DOI?
Keywords
customer relationship management; branding; Islamic educational institutions
Abstract

The purpose of this research is to: (1) find out the forms of activities in implementing school branding, (2) find out strategies for implementing school branding, (3) find out the obstacles or problems in implementing school branding, and (4) find out the implementation of Customer Relationship Management (CRM) in developing school branding. Based on the results of the research conducted, the conclusion is that the form of implementation of Customer Relationship Management (CRM) in building institutional branding is in accordance with the theory used in this article.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2ND International Conference on Educational Management and Technology (ICEMT 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 December 2023
ISBN
10.2991/978-2-38476-156-2_24
ISSN
2352-5398
DOI
10.2991/978-2-38476-156-2_24How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Warapark Maitreephun
AU  - Desi Eri Kusumaningrum
AU  - Bambang Budi Wiyono
AU  - Teguh Triwiyanto
AU  - Dandy Bayu Firdaus
AU  - Sasi Maulina
AU  - Erika Mei Budiarti
AU  - Suwandi
PY  - 2023
DA  - 2023/12/14
TI  - Implementation of Customer Relationship Management (CRM) in Branding Development of Integrated Islamic Education Institutions
BT  - Proceedings of the 2ND International Conference on Educational Management and Technology (ICEMT 2023)
PB  - Atlantis Press
SP  - 224
EP  - 232
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-156-2_24
DO  - 10.2991/978-2-38476-156-2_24
ID  - Maitreephun2023
ER  -