Proceedings of the 2ND International Conference on Educational Management and Technology (ICEMT 2023)

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Analysis of Customer Relationship Management (CRM) on Branding Model of Integrated Islamic Education Institutions in East Java

Authors
Desi Eri Kusumaningrum1, *, Bambang Budi Wiyono1, Teguh Triwiyanto1, Dandy Bayu Firdaus1, Sasi Maulina1, Warapark Maitreephun2, Erika Mei Budiarti3, Suwandi3
1Department of Educational Administration, Faculty of Education, State University of Malang, Jl. Semarang No.5, Malang, Indonesia
2Educational Administration, Faculty of Education, Prince of Songkla University, Pattani Campus, Hat Yai, Thailand
3Islamic Education Management Study Program, Faculty of Islamic Studies, Hasyim Asy’ari University of Tebu Ireng, Jombang, Indonesia
*Corresponding author. Email: desieri.fip@um.ac.id
Corresponding Author
Desi Eri Kusumaningrum
Available Online 14 December 2023.
DOI
10.2991/978-2-38476-156-2_22How to use a DOI?
Keywords
institutional branding; CRM (Customer Relationship Management)
Abstract

The aim of this research is to find out an overview of the implementation of branding at the Integrated Islamic School (SIT) in the East Java region which is represented by 4 (four) institutions, namely SDIT Ar Ruhul Jadid Jombang; SDIT Insan Kamil Sidoarjo; SDIT Al Uswah Magetan; and SDIT Insan Permata Malang. The research was carried out using a quantitative approach to develop the results in the following year using a development research approach. The respondents used as research targets were parents of 200 grade 1 (first) students. The research results obtained were that branding efforts at the East Java Integrated Islamic School (SIT) were in the “very high” category with a frequency of 71.0%.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2ND International Conference on Educational Management and Technology (ICEMT 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 December 2023
ISBN
10.2991/978-2-38476-156-2_22
ISSN
2352-5398
DOI
10.2991/978-2-38476-156-2_22How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Desi Eri Kusumaningrum
AU  - Bambang Budi Wiyono
AU  - Teguh Triwiyanto
AU  - Dandy Bayu Firdaus
AU  - Sasi Maulina
AU  - Warapark Maitreephun
AU  - Erika Mei Budiarti
AU  - Suwandi
PY  - 2023
DA  - 2023/12/14
TI  - Analysis of Customer Relationship Management (CRM) on Branding Model of Integrated Islamic Education Institutions in East Java
BT  - Proceedings of the 2ND International Conference on Educational Management and Technology (ICEMT 2023)
PB  - Atlantis Press
SP  - 205
EP  - 214
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-156-2_22
DO  - 10.2991/978-2-38476-156-2_22
ID  - Kusumaningrum2023
ER  -