Proceedings of the 11th International Conference on Educational Reform (ICER 2025)

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Optimization Strategies for Enhancing Innovative Behavior and Entrepreneurial Intentions in Entrepreneurship Education: The Role of Flow

Authors
Jieqi Huang1, Jiraporn Chano2, Chowwalit Chookhampang1, 2, *
1School of Innovation and Entrepreneurship, Guangzhou Polytechnic University, Guangzhou, China
2Faculty of Education, Mahasarakham University, Maha Sarakham, Thailand
*Corresponding author. Email: chowwalit.c@msu.ac.th
Corresponding Author
Chowwalit Chookhampang
Available Online 1 December 2025.
DOI
10.2991/978-94-6463-904-9_11How to use a DOI?
Keywords
innovative behavior; entrepreneurial intentions; flow; college students
Abstract

The intention to pursue entrepreneurship is a key prerequisite for individuals aiming to start new businesses, with current college students regarded as future entrepreneurs. Enhancing students’ entrepreneurial motivation has become a prominent research focus recently. This study explores the relationship between early innovative behaviors and later entrepreneurial aspirations within a social psychology framework. Data from a Chinese college reveals that prior innovative experiences foster a psychological flow state, which subsequently influences their entrepreneurship. These findings deepen understanding of the key drivers of entrepreneurial motivation among college students, expand research on flow’s role in entrepreneurship, and offer practical insights for enhancing entrepreneurship education.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 11th International Conference on Educational Reform (ICER 2025)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
1 December 2025
ISBN
978-94-6463-904-9
ISSN
2667-128X
DOI
10.2991/978-94-6463-904-9_11How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jieqi Huang
AU  - Jiraporn Chano
AU  - Chowwalit Chookhampang
PY  - 2025
DA  - 2025/12/01
TI  - Optimization Strategies for Enhancing Innovative Behavior and Entrepreneurial Intentions in Entrepreneurship Education: The Role of Flow
BT  - Proceedings of the 11th International Conference on Educational Reform (ICER 2025)
PB  - Atlantis Press
SP  - 83
EP  - 91
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-904-9_11
DO  - 10.2991/978-94-6463-904-9_11
ID  - Huang2025
ER  -