Research on Personalized Hotel Marketing Strategy: Taking VR as an Example

DOI

10.2991/icesame-18.2018.61How to use a DOI?

Keywords

Personalized hotel; VR; Marketing strategy.

Abstract

Personalized hotels are mainly faced with high-end markets. If there is a lack of innovation, they will not be able to adapt to the development of the times. The lack of application of new technologies in frontier areas will make the development of personalized hotels very limited. With the continuous development of science and technology, emerging areas such as the Internet of Things, artificial intelligence, VR, and AR have ushered in new opportunities for development. Now, the wave of development of VR industry has swept through, VR technology Integration into social life has become an inevitable trend. This article analyzes and understands the level of development of virtual reality technology in the domestic economy (VR, AR), and the current development status and existing problems of personalized hotels in China, and proposes an overview of the development of personalized hotel marketing under virtual reality, namely, VR technology. Application of personalized hotel marketing strategy.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fang Gao
PY  - 2018/07
DA  - 2018/07
TI  - Research on Personalized Hotel Marketing Strategy: Taking VR as an Example
BT  - Proceedings of the 2018 3rd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2018)
PB  - Atlantis Press
SP  - 298
EP  - 301
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-18.2018.61
DO  - 10.2991/icesame-18.2018.61
ID  - Gao2018/07
ER  -