Research on the factors affecting the transformation of community convenience stores under the new retail trend

DOI

10.2991/icesed-19.2020.36How to use a DOI?

Keywords

New retail, Community convenience store, Willingness to transform, Multilayer perceptron model.

Abstract

Using the multi-layer perceptron model to analyze the data of 205 convenience stores in Chengdu, explore the influence of customer daily flow, customer preferences and convenience store purchase channels on the willingness of community convenience stores to transform under the new retail trend. Customer preferences and convenience store purchase channels will have a significant impact on the willingness of community convenience stores to transform, based on this, to provide guidance for the transformation and development of community convenience stores.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yun Tang
AU  - Lin Zhou
AU  - WenWei Li
PY  - 2020/01
DA  - 2020/01
TI  - Research on the factors affecting the transformation of community convenience stores under the new retail trend
BT  - Proceedings of the 2019 International Conference on Education Science and Economic Development (ICESED 2019)
PB  - Atlantis Press
SP  - 390
EP  - 395
SN  - 2352-5428
UR  - https://doi.org/10.2991/icesed-19.2020.36
DO  - 10.2991/icesed-19.2020.36
ID  - Tang2020/01
ER  -