Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)

Developing the Elderly Tourism Market in China

Authors
Shijun Wu, Zhaoyue Wang, Nikki Wingate, Haitao Guo
Corresponding Author
Shijun Wu
Available Online October 2017.
DOI
https://doi.org/10.2991/icesem-17.2017.7How to use a DOI?
Keywords
aging population; tourism industry; senior consumption; elderly consumers; market analysis
Abstract
With a rapidly growing number of the elderly in the population, the consumption level of the elderly continuously improves to afford travel. Consequently, the elderly tourism industry faces unprecedented opportunities. The aim of this study was to promote the healthy development of the elderly tourism market in China. We provide practical suggestions for providers of senior tourism products and services, in addition to proposing a new way to build a favorable environment for senior tourism industry. Based on the comprehensive literature review on the consumption of senior tourism, we incorporate the marketing strategy of 4C into specifying recommendations that will promote the development of the senior tourism industry. Our recommendations will motivate the healthy development of our country's senior tourism industry in four aspects of product, cost, convenience and communication.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Shijun Wu
AU  - Zhaoyue Wang
AU  - Nikki Wingate
AU  - Haitao Guo
PY  - 2017/10
DA  - 2017/10
TI  - Developing the Elderly Tourism Market in China
BT  - Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)
PB  - Atlantis Press
SP  - 27
EP  - 30
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-17.2017.7
DO  - https://doi.org/10.2991/icesem-17.2017.7
ID  - Wu2017/10
ER  -