Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)

Big Data Application in Commercial Economy Management

Authors
Xiaodi Wang, Yuan Zhang, Xiaojing Zhang, Li Xue
Corresponding Author
Xiaodi Wang
Available Online October 2017.
DOI
https://doi.org/10.2991/icesem-17.2017.31How to use a DOI?
Keywords
Big data; Commerce; Economic management; Application
Abstract
In the era of information technology development, big data is playing an enormous role in commercial development circle, cybereconomy new challenges for enterprise development and competition, and gradually become a significant management model in commercial economic management. Furthermore, commercial big data has initiated a new round of industrial revolution and played a positive role in economic governance, which is an important application in national basic database construction, e-government, internet banking, and e-commerce and enterprise information management. Firstly, this paper briefly introduced big data promoting function and industry application. Secondly, authors discussed commercial big data issues in actual application process, and function and commercial opportunity in business management. Finally, authors pointed out big data usage opportunities and challenges, proposed suggestions for promoting social and economy growth.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Xiaodi Wang
AU  - Yuan Zhang
AU  - Xiaojing Zhang
AU  - Li Xue
PY  - 2017/10
DA  - 2017/10
TI  - Big Data Application in Commercial Economy Management
BT  - Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)
PB  - Atlantis Press
SP  - 133
EP  - 136
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-17.2017.31
DO  - https://doi.org/10.2991/icesem-17.2017.31
ID  - Wang2017/10
ER  -