Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)

The Current Situation of E-Commerce Development of Agricultural Products in Fujian and Its Countermeasures

Authors
Jingxian Xu, Jianhong Guo
Corresponding Author
Jingxian Xu
Available Online October 2017.
DOI
https://doi.org/10.2991/icesem-17.2017.37How to use a DOI?
Keywords
E - commerce; agricultural product; development; countermeasure
Abstract
E-commerce of agricultural products can reduce logistics costs, increase farmers' income, and enable large-scale production of agriculture. Therefore, the study of e-commerce of agricultural products is very meaningful. In addition to agricultural products, e-commerce in Fujian has developed very well. However, the development of e-commerce for agricultural products very slow, therefore, it is necessary to study the factors restricting the e-commerce of agricultural products in Fujian. The purpose of this research project is to find out the factors that restrict the development of e-commerce of agricultural products in Fujian, and formulate development strategies according to these constraints. In this study, a large amount of literature was consulted , and through the network to find the relevant agricultural e-commerce data, summarizes the development status of Fujian agricultural products e-commerce, and summarizes the existing problems of e-commerce of agricultural products, our conclusion is: the level of awareness of farmers of e-commerce of agricultural products is low, standardization construction lags behind, rural logistics system is imperfect, and rural informatization foundation is weak. Our research shows that the Fujian provincial government and enterprises adopt some corresponding strategies will break through the bottleneck of development.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Jingxian Xu
AU  - Jianhong Guo
PY  - 2017/10
DA  - 2017/10
TI  - The Current Situation of E-Commerce Development of Agricultural Products in Fujian and Its Countermeasures
BT  - Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)
PB  - Atlantis Press
SP  - 161
EP  - 163
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-17.2017.37
DO  - https://doi.org/10.2991/icesem-17.2017.37
ID  - Xu2017/10
ER  -