The Current Situation of E-Commerce Development of Agricultural Products in Fujian and Its Countermeasures
Jingxian Xu, Jianhong Guo
Available Online October 2017.
- https://doi.org/10.2991/icesem-17.2017.37How to use a DOI?
- E - commerce; agricultural product; development; countermeasure
- E-commerce of agricultural products can reduce logistics costs, increase farmers' income, and enable large-scale production of agriculture. Therefore, the study of e-commerce of agricultural products is very meaningful. In addition to agricultural products, e-commerce in Fujian has developed very well. However, the development of e-commerce for agricultural products very slow, therefore, it is necessary to study the factors restricting the e-commerce of agricultural products in Fujian. The purpose of this research project is to find out the factors that restrict the development of e-commerce of agricultural products in Fujian, and formulate development strategies according to these constraints. In this study, a large amount of literature was consulted , and through the network to find the relevant agricultural e-commerce data, summarizes the development status of Fujian agricultural products e-commerce, and summarizes the existing problems of e-commerce of agricultural products, our conclusion is: the level of awareness of farmers of e-commerce of agricultural products is low, standardization construction lags behind, rural logistics system is imperfect, and rural informatization foundation is weak. Our research shows that the Fujian provincial government and enterprises adopt some corresponding strategies will break through the bottleneck of development.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jingxian Xu AU - Jianhong Guo PY - 2017/10 DA - 2017/10 TI - The Current Situation of E-Commerce Development of Agricultural Products in Fujian and Its Countermeasures BT - Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017) PB - Atlantis Press SP - 161 EP - 163 SN - 2352-5398 UR - https://doi.org/10.2991/icesem-17.2017.37 DO - https://doi.org/10.2991/icesem-17.2017.37 ID - Xu2017/10 ER -