Study on the Key Influencing Factors of Consuming Will of Public Tea by the Public
Ping Chen, Jiangfan Yang
Available Online October 2017.
- https://doi.org/10.2991/icesem-17.2017.69How to use a DOI?
- consuming will; influencing factors; public tea; logistic regression analysis
- In order to help the decision-making departments, enterprises and other related institutions find the key points of the policy implications to expand and sell public tea , this article is based on the survey data of 1419 social public, and uses the logistic regression analysis method to identify the key influencing factors of consuming will of public tea by the public. The main conclusions are as follows: The three variables of age, health motivation and tea awareness have a significant positive impact on consuming will of public tea. And the three variables of the number of children, the number of people around who drink the tea and the free taste in stores were significantly negative. The research on the influencing factors of consuming will of public tea is still a field of little concern in the academic field. The conclusion of this article has certain theoretical innovation significance and decision-making reference value.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ping Chen AU - Jiangfan Yang PY - 2017/10 DA - 2017/10 TI - Study on the Key Influencing Factors of Consuming Will of Public Tea by the Public BT - Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017) PB - Atlantis Press SP - 317 EP - 320 SN - 2352-5398 UR - https://doi.org/10.2991/icesem-17.2017.69 DO - https://doi.org/10.2991/icesem-17.2017.69 ID - Chen2017/10 ER -