Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)

Research on the Mode of Tea Marketing Channel Alliance with Professional Cooperatives as the Core

Authors
Song Chen, Jiangfan Yang
Corresponding Author
Song Chen
Available Online October 2017.
DOI
https://doi.org/10.2991/icesem-17.2017.140How to use a DOI?
Keywords
Tea; Cooperative; Marketing channel; Alliance mode
Abstract
In order to clarify the operation mode of tea cooperatives, this paper constructs the overall operation framework of tea marketing channel alliance model with cooperatives as the core through literature review and field investigation. Among them, the horizontal alliance includes the cooperative alliance organized by farmers spontaneously, the tea professional cooperatives in the form of tea group, the leading tea enterprises set up cooperatives, the cooperative alliance is composed of tea professional cooperatives. And the vertical alliance includes Tea professional cooperatives (or union) and tea processing enterprises, Tea wholesalers wholesalers / (market) market / and Tea retail terminal alliance. Compared with the previous literature, this paper systematically combs the mode of tea marketing channel alliance with professional cooperatives as the core, and the division of horizontal alliance and vertical alliance for the first time is an extension and development of the previous literature.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Song Chen
AU  - Jiangfan Yang
PY  - 2017/10
DA  - 2017/10
TI  - Research on the Mode of Tea Marketing Channel Alliance with Professional Cooperatives as the Core
BT  - Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)
PB  - Atlantis Press
SP  - 616
EP  - 619
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-17.2017.140
DO  - https://doi.org/10.2991/icesem-17.2017.140
ID  - Chen2017/10
ER  -