Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)

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The Influence and Impact of AI-Powered Intelligent Assistance for Banking Services

Authors
D. Sheela Margaret1, *, N. Elangovan1, Vedha Balaji1, M. Sriram1, 1
1School of Business Management, CHRIST (Deemed to Be University), Bengaluru, India
*Corresponding author. Email: sheela.d@res.christuniversity.in
Corresponding Author
D. Sheela Margaret
Available Online 10 May 2023.
DOI
10.2991/978-94-6463-162-3_33How to use a DOI?
Keywords
Artificial Intelligence (AI); Chatbot; Banking; Financial Services; Customer Service
Abstract

Technology plays a major role in helping businesses or organizations achieve their goal of providing good services to their customers. One such strategy is the adoption of Artificial intelligence (AI). AI is transforming the global financial markets rapidly. Chatbots are virtual assistants of the bank that help customers find answers to their queries and aid to complete some of their banking-related tasks with ease. Many businesses, including e-commerce and retail, have started using the chatbot to provide a better service experience to customers in solving their queries and providing services to them 24/7. One such business which has adopted artificial intelligence on the verge of improving customer service is the banking sector. This paper aims to outline the influence and impact of AI, particularly chatbots in the banking sector.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
10 May 2023
ISBN
10.2991/978-94-6463-162-3_33
ISSN
2352-5428
DOI
10.2991/978-94-6463-162-3_33How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - D. Sheela Margaret
AU  - N. Elangovan
AU  - Vedha Balaji
AU  - M. Sriram
PY  - 2023
DA  - 2023/05/10
TI  - The Influence and Impact of AI-Powered Intelligent Assistance for Banking Services
BT  - Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
PB  - Atlantis Press
SP  - 374
EP  - 385
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-162-3_33
DO  - 10.2991/978-94-6463-162-3_33
ID  - Margaret2023
ER  -