Big Data to Big Impact: Effect of Big Data in Modern Decision Making

R. Akshaya; Varsha Ravi; S. Raja Lakshmi; R. Aparna

doi:10.2991/978-94-6463-162-3_32

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Big Data to Big Impact: Effect of Big Data in Modern Decision Making

Authors

R. Akshaya¹, Varsha Ravi¹, S. Raja Lakshmi¹, R. Aparna¹^{, *}

¹Department of IT, M.O.P. Vaishnav College for Women, Chennai, India

^*Corresponding author. Email: aparnar.csc@mopvaishnav.ac.in

Corresponding Author

R. Aparna

Available Online 10 May 2023.

DOI: 10.2991/978-94-6463-162-3_32 How to use a DOI?
Keywords: Big data; Decision-making; B-DAD; SDN; Filtration
Abstract: In today’s emerging world of computer techniques and technologies of social media and internet, decision making has become a non-trivial task for all major industries and organizations. Due to the surging competition in the business world, a single inaccurate decision can lead to radical setbacks. Data needs to be analyzed in order to arrive at better decisions, thus improving the organization’s performance and standards. This is achieved through Big Data which makes use of the process of business intelligence to elevate strategic and operational decision-making. This paper is an attempt to conduct a full-scale review on big data researches and its effects on the decision-making affair in an industry. We plan to consolidate previous findings on big data to provide more functional decision-making solutions and these data are further described using data analytics tools/predictive models to derive conclusions directing towards progressive judgements.
Copyright: © 2023 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
Series: Advances in Economics, Business and Management Research
Publication Date: 10 May 2023
ISBN: 10.2991/978-94-6463-162-3_32
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-162-3_32 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - R. Akshaya
AU  - Varsha Ravi
AU  - S. Raja Lakshmi
AU  - R. Aparna
PY  - 2023
DA  - 2023/05/10
TI  - Big Data to Big Impact: Effect of Big Data in Modern Decision Making
BT  - Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
PB  - Atlantis Press
SP  - 363
EP  - 373
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-162-3_32
DO  - 10.2991/978-94-6463-162-3_32
ID  - Akshaya2023
ER  -

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