Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)

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Attributes Influencing Consumer Perception Towards Online Food Ordering in Rajasthan, India

Authors
David Campbell1, *, Mohit Totuka2, Chandra Kant Upadhyay3
1Manipal University Jaipur, Dehmi Kalan, Jaipur, 302034, India
2Jaipur National University, Jaipur, 302017, India
3Indian Institute of Management, Bangalore, 560076, India
*Corresponding author. Email: david.campbell@jaipur.manipal.edu
Corresponding Author
David Campbell
Available Online 10 May 2023.
DOI
10.2991/978-94-6463-162-3_6How to use a DOI?
Keywords
Food Ordering; Food delivery features; Food Industry; Conjoint Analysis
Abstract

The number of customers who choose to buy food through a digital platform has increased significantly in recent years. The present study aims to find attributes of Online Food Ordering (OFO) company offerings that are important for customers to decide which company to select. The primary survey for data collection and Conjoint analysis to find the right combination of attributes of OFO to serve customers in a better way. Six attributes of OFO are found after the literature review. Promotions, Delivery Time, Accessibility or Convenience, Flexibility, Ease of Payment, and Packaging. This study helps the industry to understand customers’ choices while selecting delivery time. Many studies have found variables that are instrumental in online food ordering. But no study has been done to compare variables with each other.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
10 May 2023
ISBN
10.2991/978-94-6463-162-3_6
ISSN
2352-5428
DOI
10.2991/978-94-6463-162-3_6How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - David Campbell
AU  - Mohit Totuka
AU  - Chandra Kant Upadhyay
PY  - 2023
DA  - 2023/05/10
TI  - Attributes Influencing Consumer Perception Towards Online Food Ordering in Rajasthan, India
BT  - Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)
PB  - Atlantis Press
SP  - 42
EP  - 51
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-162-3_6
DO  - 10.2991/978-94-6463-162-3_6
ID  - Campbell2023
ER  -