A study on College Students' Consumption Behavior in the Background of Mobile Internet

DOI

10.2991/icetem-17.2017.21How to use a DOI?

Keywords

Media psychology; Mobile Internet; College students; Consumer behavior

Abstract

People are striding into the mobile Internet era, and smart phone has become the main communication tool for college students. At the same time, it is one of the most dependent, convenient and fashionable way of life. As a result, campus college students are becoming the main force and leader of mobile Internet consumption. Based on the author's learning and practical experience, this paper firstly analyzed the current situation of college students' information consumption behavior in the background of mobile Internet, and then evaluated the impact of consumer behavior; finally, the problem of how to improve the network information consumption behavior of college students was put forward.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruiyao Zhang
PY  - 2017/11
DA  - 2017/11
TI  - A study on College Students' Consumption Behavior in the Background of Mobile Internet
BT  - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
PB  - Atlantis Press
SP  - 95
EP  - 98
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-17.2017.21
DO  - 10.2991/icetem-17.2017.21
ID  - Zhang2017/11
ER  -