Research on the Classifications and Characteristics of Viral Advertisements

DOI

10.2991/icetem-17.2017.36How to use a DOI?

Keywords

Viral advertisement, Viral marketing, Classifications and characteristics

Abstract

Viral advertisement, which has novel content, simple form, is wide spreading in the internet. The voluntary dissemination of the advertisement makes the advertising information spread like a virus and finally achieves the goal of marketing. The dissemination model of viral advertisement changes the model of the netizen to acquire and communicate information, and influence people's life imperceptibly. This paper focuses on the concept, classifications and main features of viral advertainments to provide some references for the relevant researchers.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaolun Jia
PY  - 2017/11
DA  - 2017/11
TI  - Research on the Classifications and Characteristics of Viral Advertisements
BT  - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
PB  - Atlantis Press
SP  - 160
EP  - 163
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-17.2017.36
DO  - 10.2991/icetem-17.2017.36
ID  - Jia2017/11
ER  -