An Integrative analysis of brick-and-mortar fashion store shopping motives, activities and experience

DOI

10.2991/icetem-17.2017.44How to use a DOI?

Keywords

Brick-And-Mortar Fashion Store; Shopping Motive; Shopping Activity; Shopping Duration; Repatronage.

Abstract

The paper aims to provide an integrative analysis of consumers' shopping motives, activities, and shopping duration and repatronage intention, centering on brick-and-mortar fashion store. Perceptual shopping experience of clothing purchase was newly considered in the research, which was relatively researched less by previous researchers. Relative perceptual factors were considered into the research and hypothesis model of all factors' relationship was given in this research. A structured questionnaire was generated and copies were distributed to consumers in three prosperous cities of China. Internal relations of each factor were examined according to feedbacks, and managerial implications were given to fashion retail managers at the end.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bing Xu
AU  - Jianhui Chen
PY  - 2017/11
DA  - 2017/11
TI  - An Integrative analysis of brick-and-mortar fashion store shopping motives, activities and experience
BT  - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
PB  - Atlantis Press
SP  - 197
EP  - 201
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-17.2017.44
DO  - 10.2991/icetem-17.2017.44
ID  - Xu2017/11
ER  -