Coordinating a Supply Chain under O2O Business Model When Facing Multiple Disruptions

DOI

10.2991/icetem-17.2017.62How to use a DOI?

Keywords

O2O business model; supply chain; demand disruption; retailer’s sales cost disruption; supply chain coordination.

Abstract

A supply chain under O2O business model, a new kind of supply chain, is studied in this paper, in which the supply chain is consisted of one supplier (she) and multiple O2O retailers. The supplier finds that demand disruption and retailer’s sales cost disruption takes place after her production plan is formulated. How to optimize the total supply chain profit in the centralized and the decentralized decisions is analyzed by using Stackelberg game, which is also a new problem compared with the previous studies. The results obtained are as follows. In the centralized decision, the supplier needs to adjust the channel price if the disruptions satisfy a given condition. If the disruptions satisfy other conditions, the supplier needs to change both the channel retail price and the production quantity. In the decentralized decision, an adjusted revenue-sharing contract, a new supply contract, can coordinate the disrupted supply chain.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Zhang
AU  - Hong Chen
PY  - 2017/11
DA  - 2017/11
TI  - Coordinating a Supply Chain under O2O Business Model When Facing Multiple Disruptions
BT  - Proceedings of the 2nd International Conference on Education Technology and Economic Management (ICETEM 2017)
PB  - Atlantis Press
SP  - 285
EP  - 290
SN  - 2352-5398
UR  - https://doi.org/10.2991/icetem-17.2017.62
DO  - 10.2991/icetem-17.2017.62
ID  - Zhang2017/11
ER  -