Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014)

Research on enterprise marketing strategic innovation

Authors
Yongyan Yang
Corresponding Author
Yongyan Yang
Available Online August 2014.
DOI
https://doi.org/10.2991/icetis-14.2014.91How to use a DOI?
Keywords
enterprise marketing; current situation; problem; necessity; strategic innovation
Abstract
in order to improve core advantage position of the enterprise, it is necessary to start with marketing strategy to work out rational and scientific market positioning strategy, excavate potential market demand to the largest extent and better meet consumers’ diversified and individual needs. So, this paper will analyze enterprise marketing environment, point out various problems in enterprise marketing strategy under such environment and the necessity of enterprise marketing strategic innovation and proposes corresponding innovation approaches to make enterprises improve their core competitiveness through effective marketing resource integration.
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Proceedings
2014 2nd International Conference on Education Technology and Information System (ICETIS 2014)
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2014
ISBN
978-94-62520-27-1
ISSN
1951-6851
DOI
https://doi.org/10.2991/icetis-14.2014.91How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yongyan Yang
PY  - 2014/08
DA  - 2014/08
TI  - Research on enterprise marketing strategic innovation
BT  - 2014 2nd International Conference on Education Technology and Information System (ICETIS 2014)
PB  - Atlantis Press
SP  - 256
EP  - 259
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetis-14.2014.91
DO  - https://doi.org/10.2991/icetis-14.2014.91
ID  - Yang2014/08
ER  -