Research on enterprise marketing strategic innovation
Available Online August 2014.
- https://doi.org/10.2991/icetis-14.2014.91How to use a DOI?
- enterprise marketing; current situation; problem; necessity; strategic innovation
- in order to improve core advantage position of the enterprise, it is necessary to start with marketing strategy to work out rational and scientific market positioning strategy, excavate potential market demand to the largest extent and better meet consumers’ diversified and individual needs. So, this paper will analyze enterprise marketing environment, point out various problems in enterprise marketing strategy under such environment and the necessity of enterprise marketing strategic innovation and proposes corresponding innovation approaches to make enterprises improve their core competitiveness through effective marketing resource integration.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yongyan Yang PY - 2014/08 DA - 2014/08 TI - Research on enterprise marketing strategic innovation BT - Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014) PB - Atlantis Press SP - 256 EP - 259 SN - 1951-6851 UR - https://doi.org/10.2991/icetis-14.2014.91 DO - https://doi.org/10.2991/icetis-14.2014.91 ID - Yang2014/08 ER -