Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014)

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140 articles
Proceedings Article

The analysis of Henan hot spring tourism resources development of Lushan Mountain

Zhi-Hui Li
In this paper, now hot spring tourism resources development in Henan Lushan Mountain analysis of existing problems, and puts forward the Countermeasures of developing hot spring tourism resources in line with Lushan Mountain economic development, the results of this study can help Lushan Mountain county...
Proceedings Article

Talk about college curriculum reform based on the perspective of the social needs

Junhui Zhao
As the continuous development of current world’s economy, changing of political pattern as well as constantly update of science and technology, updated requirements are presented for the development of knowledge-based economy, based on the current development of society, college curriculum reform is...
Proceedings Article

The research on university curriculum reform for innovative talents cultivation

Junye Wang
In the recent years, the social demands for college graduates are gradually increasing with the China’s economic development. Most of the colleges and universities pay more attention on technical expertise and capabilities training, but neglect the cultivation of the students’ innovative spirits. According...
Proceedings Article

The research on Chinese college curriculum reform based on post-modern curriculum theories

Taifu Lv
With the development of economy and society, the Chinese university education becomes increasingly popular and also faces many difficulties in which the curriculum reform is the core for modern university reform. The post-modern curriculum theories by Dole affect the university curriculum reform greatly....
Proceedings Article

Human Resources Cost Control Model of New Enterprise in Concept of Intelligent Logistics Backbone Network

Yao-hua Li
The Internet has promoted rapid development of new enterprise, the new logistic business has taken great development, the human resource cost accounting method cannot meet the development of logistic development, and the human cost accounting method cannot reasonably amortize the initial investment and...
Proceedings Article

The correlation empirical analysis of China Citic Bank stock coefficient and stock value

XiuWen Lan, Fengfeng Ren
coefficient, a kind of risk index, is used to measure individual stocks or whole price volatility of stock funds relative to the stock market. The greater its absolute value is, the greater its earnings change than the change range of broader market; The smaller the absolute value is, the smaller the...
Proceedings Article

A brief analysis of Innovative Ability Cultivation in Music Education

Fang Yu
As an important part of quality education, music education has entered a new stage of development. Under the current educational background, it needs innovative ideas to develop students 'creative thinking, use the corresponding method in innovative ways of music education, and create teaching situations...
Proceedings Article

Specificity analysis of the college humanistic education between United States and China

Sheng Li
In recent years, many colleges and universities in developed countries in worldwide are increasing emphasis on humanistic education, especially in Europe countries and US, it has a lot of advanced concepts and advantages for humanistic education. In China, because the limitations of traditional professional...
Proceedings Article

A brief Status analysis of the Quality of Secondary School Physical Education and Promotion Strategy

Mingmei Fan
Physical education in China’s educational system is as an important discipline, it plays an important role for building sports education system. Meanwhile, with the large-scale and standardization of secondary schools, the optimization of the teaching quality of secondary school physical education becomes...
Proceedings Article

Study and Practice on the Optimization of Physical Teaching Theory Course Based on the New Curriculum Ideas

Gan Ling
The Physical Teaching Theory Course education, the contents of practice that moves with times, the educational reform of which based on the new curriculum ideas counts a lot to the whole physical education. Based on the analyses to the current situation of the education of Physical Teaching Theory Course...
Proceedings Article

The impact analysis of new auditing standards on audit risk

Xiaoqing Hu
With the rapid development of social economy, the audit risk arising from carrying out the audit work is gradually being paid attention by the audit agency and auditors. In this paper, trough the arising main reason analysis of the audit risk, the management system of audit agency and the audit teaching...
Proceedings Article

Discussion on the Social education of contemporary college students’ socialist core values

Xiaolin Wu
The social education of contemporary college students’ socialist core values is from a broad perspective to explore the issues related to the contemporary college students’ values education: Firstly, what kind of relationship exists between the contemporary college students’ values education and social...
Proceedings Article

Reflections on China's rural financial service innovation

Jianbo Liu
in current, China's rural financial system is not perfect, the issues of imbalance rural credit structure and others are outstanding, resulting in a low level of rural financial services. In the third plenary session of the eighteenth communist party of China, it has put forward new demands for China's...
Proceedings Article

Research on the Listed Dairy Business Growth Based on AHP

Fang Liu, Chao Li, Zhongwei He
Dairy Processing Industry is the Primary component of Dairy Industry. The Development of Enterprises is significant to Investors, Consumers and Enterprises Themselves. This Article evaluates four listed companies, Sanyuan, Mengniu, Yili and Bright, and gives suggestions for further development of dairy...
Proceedings Article

Analysis of Development Factors of Central Plains Aviation Logistics Based on ISM

Ying Xiong
Aviation logistics is emerging economies form and rapidly develops with the construction of air port. At present, the central plains of aviation logistics industry is rapidly developing, which can not only promote the economic development, offer opportunities of jobs and career, and become a driving...
Proceedings Article

Exploration in Features and Skills of Scientific English Translation

Yuehui Wang
Problems such as large vocabulary, very professional, and distinct cultural difference, exist in scientific English translation; therefore, it is very difficult and important to translate scientific English in an exact way; this paper starts from the features scientific English translation, and explores...
Proceedings Article

Thinking about the problem of institutional investors "social responsibility"

Yong Liang, Sheng-dao Gan
corporate social responsibility is the current academic discussion enterprise on the development of the society and contribute to assume the responsibility of the main hot issues. The internal governance structure in the enterprise, as an important subject of institutional investors in corporate governance...
Proceedings Article

The research of investment risk assessment and management on non-coal mine safety accidents

Xuemei Zhang, Yan Zhao
The mineral resource is the basis for society development and helps human make progress. But the safety accidents happen frequently which causes the economic loss to the companies and damage to mining employees' work and life. So mine investors should assess the safety risk and make necessary security...
Proceedings Article

Analysis on situation and strategy of Chinese Shipbuilding Industry Development

Liuping Chen
These development characters of Chinese Shipbuilding Industry including the speeding up the adjustment and upgrading of industrial structure and the Strengthening the technology innovation, are firstly summarized. Secondly these development problems of Chinese Shipbuilding Industry including the falling...
Proceedings Article

A study on Universal Values of Literati in Tang Dynasty – Take Idylls as an Example

Fengzhen Cui
Tang Dynasty is an important era in China’s history. It reached a high level of development both in productive forces and in humanity from the beginning of Tang Dynasty to An Lushan Rebellion, during which the universal values and literati in Tang Dynasty formed. Nowadays, various historical researches...
Proceedings Article

Application of Traditional Chinese Cultural Elements in Graphic Design

Pu Geng
The traditional Chinese cultural elements have an important application value in the current graphic design, which can convey the connotation of the traditional Chinese culture through people’s consumption of products. Therefore, they mark that the modern graphic design enter a completely new development...
Proceedings Article

Analysis on Application of Hierarchical Teaching Method in Computer Teaching

Lei Guo, Xin Wang
With the development of the society, people have more and more emphasized the quality-oriented education, computer science is also no exception, and the cultivation of professional computer talents has become the important objective and direction of teaching reform. However, the traditional teaching...
Proceedings Article

Design of Accounting Information System of Modern Enterprises under Informatization Environment

Fu Meng
The great development of modern information technology brings new challenges to enterprises and makes the design of accounting information system of enterprises a focus issue in the field of enterprise informatization. This paper describes main contents of accounting information system of modern enterprises...
Proceedings Article

Effects of cyber public opinions on government decision-making

Xiaoquan Gao
the cyber public opinion is a very important component of China’s social opinions and generates both positive and negative effects for government decision-making. It thus can be seen that double-sided effects of cyber public opinions on government decision-making exist objectively. So, government sector...
Proceedings Article

Research on intercultural communication courses curriculum provision of foreign-related majors in higher vocational college under the concept of vocational education

Yan Gao, Lei Qin
In 2006, Ministry of education documents “On the requirements of the English teaching in higher vocational education” raised the educational objective--focuses on developing communicative competence in the workplace. For foreign-related majors in higher vocational colleges, how to improve students’ communicative...
Proceedings Article

Comparative study on information service mode type of digital library

Haiyan Hao
this paper applies mode method to carry out an in-depth study on information service modes of digital library from general to specific and from low level to high level through literal statement. The specific service mode which can best reflect and give play to information service efficiency of digital...
Proceedings Article

Study on evaluation and control of credit risk of rural supply chain finance

He Jia
the development history of China’s supply chain finance is short. It still belongs to exploratory business scope of China’s commercial banks. Even so, it can still help Chinese rural financial system gain some effective financial support. But, it also has shortcomings, such as credit risk. So, this paper...
Proceedings Article

The Existing Problems and Development Tendency of the Popular Sports in China

Jun Hu, Shaochang Yang
in recent years, the popular sports in our country has been presenting a growth momentum. There are more and more people prefer taking exercise, and forming a nationwide body-building fervor. However, the development of popular sports in our country is slower and suffering many problems as compared with...
Proceedings Article

Study on New Challenges Posed by New Changes in Minority Sports Cultural Needs to Existing Sports Cultural Policy Response Mechanism

Yingqing Hu, Shaoju Tan, Xinping Jiang
At present, with constant development of the Chinese society and continuous improvement of people’s material and cultural living conditions, Chinese minority cultural needs also show an increasing trend. However, at present stage, China’s existing response mechanism of cultural needs is far behind growing...
Proceedings Article

Analysis on Training Path for Professional Talents Led under Construction of Strengthening the Province through Intellectual Property

Huangfu Jing
Zhejiang province is an intellectual property province, and it is also a talent province; therefore, it is an important task to carry out study on intellectual property talent training countermeasure which meets development requirement of Zhejiang economic and social development in construction of strengthening...
Proceedings Article

Analysis on Status and Reform of Mechanical Drawing Course Teaching in Vocational Colleges

Xuxia Jiang, Yang Zhao
The mechanical drawing course is a compulsory professional basic course for students majoring in machine in vocational colleges, and the main teaching goal is to cultivate learners’ drawing interpretation and drawing ability through drawing theory and practice teaching. The mechanical drawing course...
Proceedings Article

Analysis of Ideological and Political Education Model in Colleges from the Perspective of Overall Process

Chao Kang
As a key in colleges, ideological and political education for college students is directly related to sustainable college development. However, deficiencies in existing college ideological and political education model in the traditional sense affect benign operation of this work. So, an ideological...
Proceedings Article

Research on correlation of commercial circulation service industry model and higher vocational education

Jiaqiong Kang, Guangqi Li
Commercial circulation service industry is the leading industry of national economy and an important symbol of economic development level, and its development is of important strategic significance in driving the local economic development, guiding the consumption, increasing the employment rate and...
Proceedings Article

On development strategy of rural logistics market

Xiujian Lan
due to the particularity of agriculture and villages, rural logistics market is completely different from urban logistics market in terms of logistics demand and supply. This paper discusses main features of rural logistics market, analyzes the problems in China’s rural logistics market and proposes...
Proceedings Article

Optimal design of main parameters for automotive power steering units take out oil machine

Guangming Li, Kai Cheng, Renjiang Li
Based on the orthogonal test, the optimal design of the main parameters for the automotive power steering units take out oil machine that is The first adding gas time, Adding gas interval and Adding gas time has been completed in order to determine the optimal program to achieve the best pumping effect..
Proceedings Article

Study on industry chain financing mode of small and medium enterprises

Mengyao Li
industry chain financing is a new choice to effectively solve the difficulty in financing by Chinese small and medium enterprises. Since industry chain financing focuses on industry chain to implement various financial services, small and medium enterprises in the upstream and downstream of the industry...
Proceedings Article

Discussion on the Management Wisdom of “Mass Line”

Xia Li, Ying Dong
“mass line” has always been known as one of the “three magic weapons” of CCP, however, only a few enterprise managers truly understand, comprehend and apply the “mass line”. Therefore, this paper aims to introduce the management wisdom of the “mass line” and propose some suggestions in terms of the management...
Proceedings Article

Selection of urban community service paths for the old during harmonious society construction

Ping Liang
with era development, population aging becomes increasingly serious. There are more than more aging and empty-nest phenomena. Thus, the number of the old who cannot completely look after themselves and need to be looked after is on the rise. Based on this background, firstly, this paper simply summarizes...
Proceedings Article

Design research of RFID-based brand clothing logistics storage management system

Liu Cuijuan, Weilan Jia
market demand for clothing industry changes quickly, so clothing logistics storage management must have a swift response and be flexible. In particular, it is significant for brand clothing logistics to own a scientific and rational storage management system. It can improve rapid response ability of...
Proceedings Article

Exploratory research on GPS measuring technique in practice of engineering surveying

Fei Liu
With development of science and technology, GPS measuring technique also makes some progress nowadays and plays an increasingly important role in practice of engineering surveying. Although GPS measuring technique has many advantages, such as high technical content, high measurement accuracy and short...
Proceedings Article

Application and Development of Splicing Technology in Costume Design

Xiaoli Luan
the costume designers take advantage of new design method – splicing technology to carry out breakthrough reform in costume design. As for splicing technology, it belongs to a kind of new design concept; it can create a unique effect in costume design, and also can realize people’s high-standard requirement...
Proceedings Article

Research on Audit Early Warning System Frame under the Background of Financial Crisis

Xiaomei Luo, Jin Yang
under the trend of integration of world economy and financial globalization, financial crisis is a disaster of the economy and society. Financial crisis is accumulated by the financial risks, how to prevent the financial risks and manage and control the financial risk accumulation process is an issue...
Proceedings Article

Investigation of public integrity education of contemporary college students - Case study of some colleges in Jinan

Aizhen Lv, Jingbin Wang
among numerous anti-corruption means, prevention is the most economical and practical one. To do prevention well and form anti-corruption and corruption-hate faith is the key. Contemporary college students are backbones in future society. Their integrity awareness to some extent decides the success and...
Proceedings Article

Investigation of corruption tolerance of contemporary college students

Aizhen Lv, Jingbin Wang
corruption tolerance of college students decides future anti-corruption effects to a large extent. If students hate corruption bitterly and have low tolerance to corruption, this means corruption cost and risk will be high in the future and people will tend to observe law and discipline and even refuse...
Proceedings Article

Analysis of Problems in Professional Development of College Teachers and Strategy Research

Jianhong Ma
At present, Chinese colleges have a series of prominent problems in terms of teachers’ professional development, mainly including inexplicit professional development planning, inadequate professional development training and insufficient self-cognition of teachers etc. How to seek an effective way to...
Proceedings Article

Higher Vocational English Micro Teaching in the Information Environment

Qingjuan Ma
Micro teaching can not only provide students with individualized learning conditions and enrich knowledge spreading ways and means, but also build a teacher communication platform, promote teachers’ professional development and facilitate promotion of continuous deepening of education and teaching reform...
Proceedings Article

Analysis on China’s Image in Ry nosuke Akutagawa’s Works

Zhijian Mao
The famous Japanese writer Ry nosuke Akutagawa, known as wizard writer, only went abroad for once in his lifetime, and this overseas journey was 4-month journey in China in 1921. After he returned from this journey, Akutagawa carefully recorded China’s image in his eyes, and published Travel Notes about...
Proceedings Article

Study on Teaching of Higher Vocational Ideological and Political Course Based on Education Information Space

Zhaochu Qian
With the emergence of education information space, the originally dull learning becomes more colorful. Ideological and political course is a required course of college students, and is the main channel of ideological and political education for Chinese college students, and is related to healthy growth...
Proceedings Article

Analysis on Improvement of Vehicle Handling Stability and Path Tracking Capacity with Person-Vehicle Closed Ring System based on Chassis Integrated Control

Huazhong Wang
the research status of chassis integrated control technology is summarized first, and then on this basis, the person-vehicle closed ring system design based on chassis integrated control is proposed, subsequently, simulation verification is conducted for the effect of the system in improving the vehicle...
Proceedings Article

Analytical Study on College Students’ View of Love from the Perspective of Contemporary Education

Qi Wang
This paper will carry out quite detailed survey and analysis of college students’ view of love, and believe that current college students have some misunderstandings and one-sidedness in terms of cognition of love and have not prepared well ideologically at all or enough psychological endurance. Thus,...
Proceedings Article

Exploration of environmental pollution damage assessment mechanism

Wenhua Wang
accelerated industrialization development causes China’s environmental pollution aggravates increasingly. In many cases, we should assess the damage degree of environmental pollution. However, the current situation of environmental pollution damage assessment is not optimistic. There are many problems....
Proceedings Article

Research on Teaching Design and Application of Flipped Classroom Mode

Zhenhui Wang
Flipped Classroom mode is a new teaching mode, which not only reflects ‘student-centered’ teaching concept but also changes traditional teaching structure and process, drives bold innovation of teaching methods and learning approaches and is of great significance for realization of personalized teaching....
Proceedings Article

Discussion on enterprise finance management refinement

Tiefeng Xiao, Qin Wang
finance management refinement refers to formation of a series of working processes and standards for specific posts and specific economic businesses on the basis of specific businesses. Enterprise finance management refinement can well develop actual value of financial activities of enterprises. The...
Proceedings Article

Research on Chinese and Western Traditional Festival Culture Contrast

Rui Xu
Today, with the development of economic globalization and China’s market economy, people liberated their thought, provided conditions for western culture merging into our society. Some western festivals have become popular among the new generation in China. This acceptance of the western culture and...
Proceedings Article

Analysis on Locke’s Thoughts in Declaration of Independence

Fulin Yang
As the basis of American Constitution of 1787, the Declaration of Independence was published on July 4, 1776. This day becomes American Independence Day (commonly known as National Day). The publishing of Declaration of Independence is the beginning that America became independent and then it was founded....
Proceedings Article

Research on Communication of Chinese Folk Dance Art in Mass Media Era

Jing Yang
With continuous progress of science and technology, the information-based era has come; meanwhile, great changes have happen in communication of Chinese folk dance art. Except for changes in subjects and objects, there are also changes in the form and feature of content of folk dance. This paper will...
Proceedings Article

Inheritance and Protection of National Sports in Lancang River Basin under the Background of New Rural Construction

Shaochang Yang, Changjiang Yi
with the continuous deepening of the construction of socialist new rural areas, the traditional sports of the minority nations have also been further developed, with increasingly outstanding role in enhancing the condensation of the Chinese nation, carrying forward the national spirit, improving the...
Proceedings Article

Research on enterprise marketing strategic innovation

Yongyan Yang
in order to improve core advantage position of the enterprise, it is necessary to start with marketing strategy to work out rational and scientific market positioning strategy, excavate potential market demand to the largest extent and better meet consumers’ diversified and individual needs. So, this...
Proceedings Article

Analysis of effects of psychological consultation in psychological health education of college students

Aimei Zhang
currently, college students in China have some problems in psychological health. Meanwhile, psychological health education also lags behind. Flexible application of psychological health consultation can promote psychological health education of college students and drive healthy development of college...
Proceedings Article

Study on industrial structure adjustment and low-carbon economic development

Jing Zhang
based on analyzing low-carbon economy according to current situation, this paper analyzes the relationship between industrial structure adjustment and low-carbon economy and discusses the paths for industrial structure development under the mode of low-carbon economy from the following aspects: creating...
Proceedings Article

Research of Commercial Cluster Development Risk Estimate Base on Business Model Innovation

Li Zhang
Business model innovation is helpful to consumer and company because of price, transaction time, convenience, and company’s cost, but it may bring business firms of commercial cluster more risk when the client change their purchase channel. This paper presents a risk estimate for commercial cluster development...
Proceedings Article

How to cultivate students’ application ability in teaching probability and mathematical statistics

Li Zhang
the course of probability and mathematical statistics is a required course in Chinese colleges. This course has wide application fields, so college teachers should not just make students master solid theoretical knowledge, but also pay attention to cultivating their practical application ability. Students’...
Proceedings Article

Exploration of Accounting Talent Training Mode in Higher Vocational Colleges

Qinyu Zhang
Accounting major is strongly practical and technical, and its talent training mode refers to a system and framework of training skilled accounting talents. Traditional Chinese accounting talent training mode in higher vocational colleges is not very ideal, as it attaches too much importance to teaching...
Proceedings Article

Analysis on Thoughts of Enhancing Piano Performance Teaching

Xiaoxia Zhang
With continuous development of Chinese economic society, people’s musical appreciation ability is also continuously improved, thus it is required to pay attention to improving students’ professional level and performance ability in piano teaching of higher education institutions. Therefore, implementing...
Proceedings Article

Analysis of stratified teaching in colleges’ piano courses

Xiaoxia Zhang
Considering the situation that propagation speed of piano is accelerated in China and batches of piano educators work sturdily, piano education of China has had brand-new leaps. Stratified teaching is a teaching concept that teaching is carried out according to different situations of learners, such...
Proceedings Article

BIM-based cost management of large engineering projects

Lei Lan
the development of computer technology promotes reform of information technology. Building information model (BUM) is thus applied in cost management of large engineering projects. Thus, some shortcomings of traditional project cost management are solved and improved. One of important topics of “the...
Proceedings Article

Discussion on the Application of Educational Psychology to Mathematics Teaching under the Network Background

Hong Zhao
Researches on teaching psychology show that: influencing factors of learning can be divided into internal and external ones, and teaching media is the most critical for external factors. With today’s growing popularity, network is increasingly applied to teaching activities, gradually replaces traditional...
Proceedings Article

Research on Improvement Mode of Vocational College Students’ Information Literacy

Jingdan Zhao
Improving vocational college students’ information literacy and letting students have the ability to survive and learn in information-based society have become important talent training goals of vocational colleges. This paper firstly explains the concept of information literacy, and then analyzes the...
Proceedings Article

Gamification Thinking: Clues for New Generation Staff Management

Sujuan Zhao, Xiuli Li
Many management modes which has been proved successfully face great challenge while they meet new generation staff; they are just like iron-crown spell with fault and have slight effect, and even cause misfortune. The enterprise managers shall change the way of thinking, liberate their thoughts, blend...
Proceedings Article

On Japanese culture introduction in Japanese teaching

Baoling Zhou
language and culture have very close relationship. Language is the carrier of culture, and culture can guide language in turn. So, to master a language, it is required to deeply analyze the culture. Japanese is a national language of Japan has dense Japanese culture connotation. When we learn Japanese,...
Proceedings Article

Judging British Feminism from Pride and Prejudice

Shaobin Zhou
the novel Pride and Prejudice created by British novelist Jane Austen is a typical representative masterpiece of feminism, which described the equal social status and embarrassed life condition of the female in the then current British society. By shaping the new female image of the heroine Elizabeth,...
Proceedings Article

On corporate social responsibility and enterprise responsibility culture in new period

Haiyan Zhao
enterprises should undertake various responsibilities for employees, employees, consumers and society, establish multi-level and interactive modern corporate responsibility culture system and list social responsibilities in the scope of corporate responsibility culture s as to maker it become an important...
Proceedings Article

Innovation and Practice of Marketing Methods under the New Situation

Jing Yang
In the 21st century, Chinese enterprises shall take the road of innovation firmly in terms of marketing facing the new situation of development, and marketing innovation includes innovative concepts and methods. All enterprises shall change marketing concepts, adhere to concepts of green marketing, knowledge...
Proceedings Article

Study on college English teaching under new media

Zhimei Zhao
in view of continuous technological development in recent years, new media enter modern life. Wide application of new media, outstanding effects and rapid generalization make people exclaim in great surprise. Under such new situation, fusion of college English teaching in new media teaching can well...
Proceedings Article

Social Connotation and Value of Ci Poetry Creation of Li Qingzhao

Fengzhen Cui
Li Qingzhao was the most famous poet, Ci poet and literature writer in the Song Dynasty, with rich creation achievements. His Ci poetry had a deep meaning, beautiful artistic conception, graceful and elegant language. Pioneering the new times of female Ci poet in the Chinese poetry history, she is one...
Proceedings Article

Teaching Reflection of My Life and Death Education

Quanlei Zhang
the life growth and life experience often influence the teaching and research of teachers, the special death experience brought by the psychological fear brought by the horror of self-death and staring at the death of others makes the author fall in love with the teaching of life and death education....
Proceedings Article

On construction of tax law course evaluation system

Jie Li
tax law course is a course with strong theoretical property, practicalness and timeliness. Most national fiscal revenue comes from tax revenue. Tax revenue is closely related to every one in current society. To be familiar with tax law and able to complete tax handling is the essential requirements for...
Proceedings Article

Study on the Civil Legal Relationship of the Third Party Logistics

Jun Xie
The rapid development of the third party logistics have speed up the turnover of goods efficiency and promoted the rapid development of China's economy. Aiming at the problem of the lack of relevant laws of third party logistics and the lagging jurisprudence research, the study was researched with the...
Proceedings Article

Research of Prevention and Control of the Construction Project Contract Law

Li Zhan
The construction project is widely existed in many areas of the social life, which has the characteristics of complicated distribution project, long construction time and wide scope, so it results the project containing many risks in the process of construction. Compared with other contract, the construction...
Proceedings Article

Research of Physical Education and Reform of Vocational Colleges Based on Occupation Ability Angle of View

Zeyong Wei
The higher vocational education is an important base of professional and technical personnel training in China, and it plays an important role in the training of professional and technical personnel in china. With the application of occupation oriented teaching development, modern vocational education...
Proceedings Article

Mode Exploration of Practical Ability Cultivation Mode for English Talents Based on Integration of Industry Study and Research in College

Chunhua Lu
With continuous development of the market, the source of the students and employment is increasingly becoming the core elements of the vocational colleges for existence and development. How to make the English talent of the vocational colleges improve their professional skills in the community and realize...
Proceedings Article

Deepen The Cooperation Between Colleges And Enterprises, And Establish University-Enterprise Cooperation Alliance In Travel Agency Industry To Secure Personnel Support-- -- -- -- -- -- -- -- -- Take Qingdao As An Example

Longji Wei
The article analyzes tourism specialty deposit talents present situation in Qingdao area and the problems in interns getting into the travel agency industry. Combined with the practices engaging in higher vocational education in recent years, the paper takes Qingdao as an example, discusses by constructing...
Proceedings Article

The Implementation of Task-based Language Teaching Approach in Vocational College English in China

Renxiong Qu
Task-based Language Teaching refers to a kind of language teaching model, in which students learn language through accomplishing a series of tasks under the instructions of teachers. This kind of teaching model takes group/ pair learning as the basic way. The members of group fulfill the tasks assigned...
Proceedings Article

Path creation mechanism based on equity relationship cooperation

Liping Yin
The incumbents can leap the devastating gulf of breakthrough innovation. Based on the the existing research on complementary assets, this article presents a incumbent company Alibaba under the impact of the mobile Internet innovation , not only change the traditional business, and enter into new business...
Proceedings Article

The Leading Chinese Internet Companies Competition for the Dominant Design of Mobile Payment Instruments

Liping Yin
With the development of mobile internet terminal, a large number of the electronic transaction activities of PC end began to migrate to the mobile terminal,mobile payment instruments as the basis of mobile Internet transaction activities become the new battlefield of dominant design competition. This...
Proceedings Article

New Product Development Procedure Reengineering Based on the Lean Theory

Shuang Wang, Xiaolin Liu, Jiangang Shi
The pace of building an innovative country has been faster in our country, and the IC R&D nationalization is more and more argent. In this environment, this article makes an exploratory study about the new product development process based on lean management. Through the analysis of the status of IC...
Proceedings Article

Employment Situation Analysis and Countermeasures of Contemporary College Students

Shengping Zhang, Dongya Chen, Wenge Li
This article has summarized the different age characteristics of university students' employment, focusing on the employment for college students in the 90s. The aspects of society, unit of choose and employ persons, students themselves have been analyzed, and combing with the situation of college students,...
Proceedings Article

Empirical Study of Express Logistics Service Quality –A Survey of Changdao County Express Sector

Li Liu, Chan Liu
This study investigates the express logistics service quality in Changdao County by scales developed according to SERVQUAL and LSQ theoretical models. By exploratory factor analysis, the service quality scale yields five factors including reliability, protection, security, empathy and perception. Then,...
Proceedings Article

The choice of atypical employment by Chinese enterprises: status and determination

Jing Li
Labor employment has been changing with the reform of the economic system. As a flexible and elastic mode of employment, atypical employment has been widely used all over the world. Based on the data from the World Bank surveying 12,400 Chinese enterprises in 2005, we find that atypical employees have...
Proceedings Article

Research on Management of Chinese Stadiums

Qigang Liu, Chengbo Hu, Li Shen
This paper analyzes the status of the business model Chinese stadiums, stadiums summarized China Management existing problems, China put forward suggestions to solve the problem of the management of sports venues, in order to come to the stadium to carry through proper management methods scientific Management...
Proceedings Article

Research on Chinese Commercial Banks' Capital Structure Optimization

Jianwen Zheng
Optimize the capital structure is the fact that the premise of improving corporate governance.This paper describes the status of the capital structure of Chinese commercial banks, analyzes the main problems of Chinese commercial banks supplement existing capital structure, optimization strategies proposed...
Proceedings Article

Systematic Reform of Concrete Structure Teaching Considering the Characteristics of Students

Yan Liu, Xiaojin Zou
Concrete structure is one of the key courses of civil engineering major. Comparing with other courses in this major, the contents of concrete structure have a typical characteristic of emphasizing both theory and practice so the teaching and learning of this course are difficult. Based on years of teaching...
Proceedings Article

The Relationship between Supervisor Error Bearance and Employee Creativity: Perceived Supervisor Support as a Mediator and Proactive Personality as a Moderator

Mei-hua Shi, Bao-cheng Liu, Wei Chen, Guan-yi-tong Zhou, Wen-si Lin
Creativity is vital to enterprises and nearly every enterprise wants to have employees with high creativity. Researchers have explored many factors that would affect employee creativity. Our main contribution may lie on introduced “supervisor error bearance” as an antecedent variable to employee creativity....
Proceedings Article

The empirical study of the effect of audit quality on audit charge——through studies on accounting firms auditing public companies in 2012

Zhongfu Yu, Shuyuan Tang, Meng Zhang
Considered as a kind of compensation that audit beneficiaries pay audit providers, audit charge is one of the factors causing changes of audit quality. In order to analyze and discuss the relationship between audit quality and audit charge, the article applies factor analysis and multiple regression...
Proceedings Article

Study on the Development Trend of Students’ Physical Health Education

Quan-ling He
It cannot be optimistic about the results of students’ physical health. The health problems caused by negative events emerge in an endless stream. This makes us to think about the development trend of physical health education. Looking at the development of Physical Education and combining the characteristics...
Proceedings Article

Discussion on Teaching Reform of Financial Management Based on Practical Ability Training

Jie Xu
Financial management of practical teaching is advantageous to the close combination of financial management theory and practice. The paper aims at the current problems in practical abilities training in college financial management teaching and proposes several advices. In the teaching reform, the teacher...
Proceedings Article

The Research on Teaching Reform of the “University Computer Basic” Course In Police Active Colleges

Dongmei Yu
For university computer basic course in police active colleges, this paper studies and analyzes the exiting problems, what including the education ideas being not clear, contents divorcing from practical application, status downing et. It puts forward the countermeasures. And, it discusses how to carry...
Proceedings Article

Thinking Of Multimedia Courseware And Teaching Innovation On Vocational Colleges

Wei Zhang
Multimedia teaching has the characteristics of interest, mainly through the text, graphics, images, animation, sound, video and interactive network to the students' sense to form a variety of stimulation, make the teaching content, lively stimulate students' learning enthusiasm, effectively break through...
Proceedings Article

Excellent Local Culture To Foster The Core Values Of The Local College Students

Yanli Wang
To local geographical and cultural connotations of stretch point, demonstrates the enormous cultural significance and role of local excellent place to nurture the core values of college students, when presented with excellent local culture nurture the core values of the local college students.
Proceedings Article

The Present Situation and The Path Analysis of Leisure Agriculture Resources Development

Wu-lan-tuo-ya Bao
Leisure agriculture is the embodiment and extension of agricultural production, rural life and agricultural ecological functions.The recreational value and development potential of distinctive leisure agriculture resources appear more and more important. Leisure agriculture resource exploitation scale...