Proceedings of the 2014 International Conference on Education Technology and Information System (ICETIS 2014)

Study on Wuliangye microblog marketing strategy based on 5W model

Authors
Kui Yu
Corresponding Author
Kui Yu
Available Online August 2014.
DOI
https://doi.org/10.2991/icetis-14.2014.49How to use a DOI?
Keywords
microblog marketing, Wuliangye, liquor
Abstract
As microblog is widely applied, large quantities of liquor enterprises also adopt this platform for marketing, in the hope of helping liquor enterprises walk out of the plight. This paper discusses Wuliangye microblog marketing strategy under such background, analyzes the necessity and current situation of microblog marketing and analyzes the strategy and method of Wuliangye microblog marketing with the help of “5W” model. It is hoped that the analysis can provide reference for microblog marketing of other liquor enterprises.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 2nd International Conference on Education Technology and Information System (ICETIS 2014)
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2014
ISBN
978-94-62520-27-1
ISSN
1951-6851
DOI
https://doi.org/10.2991/icetis-14.2014.49How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Kui Yu
PY  - 2014/08
DA  - 2014/08
TI  - Study on Wuliangye microblog marketing strategy based on 5W model
BT  - 2014 2nd International Conference on Education Technology and Information System (ICETIS 2014)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icetis-14.2014.49
DO  - https://doi.org/10.2991/icetis-14.2014.49
ID  - Yu2014/08
ER  -