A Preliminary Study on the Management of intangible Assets in Enterprises
- Yuntian Jiang
- Corresponding Author
- Yuntian Jiang
Available Online February 2019.
- https://doi.org/10.2991/icfied-19.2019.2How to use a DOI?
- Intangible Assets, Management System, Management Consciousness
- Intangible assets are the standard to measure the comprehensive quality of an enterprise. If an enterprise wants to be in a competitive position, it must manage its intangible assets effectively and systematically. However, the traditional concept of "tangible assets are assets and intangible assets are not assets" formed by Chinese enterprises for a long time has caused the management of enterprises to pay insufficient attention to the management of intangible assets. Therefore, most enterprises cannot achieve good results in the operation of intangible assets. This paper mainly analyzes the important role of intangible asset management, the problems existing in enterprise intangible asset management, and puts forward corresponding countermeasures for improvement.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuntian Jiang PY - 2019/02 DA - 2019/02 TI - A Preliminary Study on the Management of intangible Assets in Enterprises BT - 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/icfied-19.2019.2 DO - https://doi.org/10.2991/icfied-19.2019.2 ID - Jiang2019/02 ER -